Dubai Airshow 2017: Crowd Cheers as Lopez Performs, Airbus Bags $49.5bn Deal

Dubai Airshow Crowd cheers as Lopez performs, Airbus bags $49.5bn deal_WORLDWIDE

The region’s top aerospace show has been in the news, right from Day 1. And with each passing day, the exhibition has got everyone talking.

Here’s what has happened until the present at Dubai Airshow 2017:

Air Arabia announces leasing agreement with Air Lease Corp.

Furthering its attempt to serve longer range routes, Air Arabia, UAE’s only listed airline, announced a leasing agreement with Air Lease Corp. According to the agreement announced on Monday, the 13th, the carrier will be adding six Airbus A321neo LR aircrafts to its fleet, which only comprised of all Airbus jets until now. Speculations are rife that Air Arabia could use these 215-seat long-range jets to launch new routes in Asia. Sources say that these routes could include cities in China, Thailand and Malaysia.

Airbus bags $49.5 billion deal

Airbus, snubbed by Emirates earlier this week, has struck a $49.5bn worth deal with US investment firm Indigo Partners, which also owns the Frontier Airlines. Emirates had chosen Boeing over Airbus, but the latter has now landed a deal for 430 aircrafts, and that more than doubles Airbus’ existing order book for the year. The company had orders of about 290 aircrafts as of October 31, 2017. The deal in question includes 273 A320neo jets and 157 of the larger A321neo variant, and is being seen as a crowning achievement for sales chief John Leahy, who will be retiring soon.

Airbus scores more than one A330-900neo

Airbus has yet another reason to celebrate; the company has grabbed an order of two A330-900neos from Air Senegal, the new flag-carrier of the west African nation of Senegal. The airline, headed by Philippe Bohn, who happens be the former head of business development at Airbus, is likely to use the aircrafts for launching long-haul services to Paris in the near future.

Boeing closes $27bn deal

Boeing, it seems, is also on a roll – the company has a reached a $27bn deal with FlyDubai, a low-cost airline owned by the Government of Dubai. The carrier that currently operates an all-Boeing fleet inked the deal for 225 Boeing 737 MAX 10 aircrafts.

Boeing to sell four cargo freighters to Ethiopian Airlines

Just like Airbus, Boeing also has an African order in its kitty; the company has announced that it is to sell four cargo freighters to Ethiopian Airlines. The deal is believed to be worth $1.3bn, and the best part is that the airline is still discussing an option for the 777X passenger plane.

Jennifer Lopez steals the show

On the entertainment front, Jennifer Lopez, the famed American singer, actress and dancer, put on an iconic performance for 3500 VIPs at the Dubai Airshow gala dinner 2017. The gala dinner, hosted by Dubai Airports, Emirates, and Dubai DutyFree, has witnessed performances by the likes of Diana Ross, Stevie Wonder and Katy Perry in the previous years.

The Dubai Airshow 2017 has been a roller coaster; while Qatar Airways decided not to participate in the aerospace show, owing to the regional tensions in the Middle East, Etihad seems to have been trying to fill the void. The exhibition, which started with grand displays by Sukhoi Su-30SM from the Russian Knights aerobatic team and The US Air Force F-22 fighter jets, will conclude today.

The Key Homeland Security Players Will Be At Milipol Paris 2017. Will You?

Homeland Security Exhibition Milipol Paris

Does an exhibition, dedicated exclusively to homeland security, and organized under the patronage of the French Ministry of Interior, warrant a visit from you? If homeland security is your forte, then it most certainly does. Milipol Paris 2017, the event in question, is being held this year at Paris-Nord Villepinte, from 21-24 November. Will you be there? If you haven’t made up your mind yet, this may help:

You’ll get more than you expect

If 89% of the exhibitors at Milipol Paris 2015 were satisfied with the exhibition, they must have experienced something that’s missing at the exhibitions with relatively low satisfaction level, right? Now, at any exhibition, you expect to get noticed and strengthen your positioning, but with 24,056 decision-making visitors (2015’s data) present, you can do a lot more – your chances of securing clients increase manifold. Also, the exhibition is widely covered by the media, meaning, you have the opportunity to get the word out and leave your mark.

You’ll have the best tools at your disposal

Maximizing your exposure and creating brand awareness, not only during the exhibition but also after it ends – this is what the exhibitors try to get out of an event. And they do that with the help of communication tools – tools like rotating banners, aisle letters, personalized badge lanyards, and floor tiles to name a few. At Milipol Paris, you can advantage of state-of-the-art tools and reach out to the greatest number of qualified business contacts.

You can learn a lot more than what you already know

With sectors like anti-terrorism, law enforcement, urban security, perimeter security, and civil defence being covered at the exhibition, you ought to be there. The exhibition will also include a 4-day conference program featuring globally-renowned experts and talk shows run by the French High Committee for Civil Defence (HCFDC).If you crave for knowledge, there’s no better event to be at.

You can have your cake and eat it too

The event allows you to exhibit, and the same time lets you be a part of exhibitor seminars and live demonstrations. More importantly, you have the option of speaking with the targeted attendees in a B2B meeting format. So, if you have been meaning to present some of your innovative solutions to buyers from the sector and official delegations, now’s when you do it.

The icing on the cake is that they have a new exhibition stand; well, the organizers thought of improving the stand and have now come up with “Comexposium Stand designed by Marcelo Joulia”, a modern and stylish design that can be easily customized in accordance with your individual requirements. The Milipol Innovation Awards are also something to look forward to; they reward the most innovative companies in different categories of the homeland security industry.

The backdrop

Homeland security is an industry that’s growing at a tremendous rate and is expected to reach $546 billion by 2022, and if you are a part of it or want to be, you just can’t give the Milipol Paris a miss.

How to level up your exhibition game with gamification

level up your exhibition game with gamification

Given the choice between merely “attending” a show and actively “participating” in one, anybody visiting your next exhibition would seek involvement, right? And when you give gamification a miss, you are unknowingly driving them away.

You need to increase audience engagement – with credit card points, frequent flier miles and digital badges. You do that anyway; so why make an exception at the show and not cash in on the opportunity?

Increasing foot traffic should be your #1 priority. How do you do that? With gamification apps. While you may think that the show is all about branding and products, attendees beg to differ. They need motivation and that’s what you give them–with points and real-world rewards. You utilise technology to encourage the participants to earn the maximum points. The winners will of course get prizes, but make sure these prizes are dangled right in front of them from the very beginning. Here are some ideas:

  • A digital scavenger hunt

By placing posters and signs with scannable QR codes at various stations, you can easily build customer enthusiasm. Several applications scan the code(s) for clues and would automatically know where they should head next. In the process, you can also educate them about your offerings. For instance, a clue in the scavenger hunt game would be given only after the participant writes down your tagline. This will help them memorise your brand’s core value in order to win a prize. This way, it will be an experiential learning process and not just a bland explanation.

  • Indulge the photo buffs

This one calls for team effort. Make teams, not too big though, and encourage them to submit themed or specific photos and videos. The submissions can be judged later and even presented to the audience. An event emcee would do the job just fine.

  • Let them play the social game

People love to share, give them something to. Novelty certificates, a fun backdrop, or unconventional giveaways – they are all share-worthy. Better still, set up a selfie booth; the selfie obsession will forfeit the need for a tangible incentive and before you know, the attendees would click pictures and share online, helping you reach out to those not present at the current show.

A win-win situation for everyone

No one’s truly out there to collect business cards; the idea is to build lasting relationships, expand the business network and exchange (or increase) knowledge. Now you could do that in a lot of ways, but gamification is probably the easiest one. You encourage the attendees to work together and let them experience the sense of accomplishment first hand. You, at the same time, get to interact with the participants, sharing product knowledge and getting brand recognition in return. Even the organizers of the show have something to look forward to; pleased participants and ecstatic exhibitors are sure to leave positive reviews.

The bottom line is that incorporating gamification into your next show is a must. Presentations can be boring, but games are fun, like always. In the process, teach them about your offerings. Just make sure that the attendees know how to score points and that their accomplishments are recognized.

GO GREEN: Creating an exhibition that the nature would also love

GO GREEN Creating an event that the nature would also love

First things first; exhibition generate a ton of waste of every year, and this needs to be dealt with. You can’t really eliminate the trash, but reducing it is very much a possibility. Do your bit, and go green at the next event that you are organizing. Here’s how you can go about it:

Go digital!

Tell them that their pamphlets and brochures will most likely turn up in the trash anyway; the consumers can’t be expected to take home hoards of paper, right? They’ll prefer something digital – the exhibitors can post digital versions of their catalogs on your website rather than getting these printed. The attendees can be directed to the site, where they can flip through these catalogs of their own accord. And if the exhibitors have to use paper, suggest that they rather go with a recycled one, or better still, they can seed-embedded paper. The mere idea of going home and planting pamphlets and postcards made of these paper in small pots will give the visitors another reason to line up at the exhibition booth that’s giving them away.

Seed-embedded papers and LED lights? Small steps make a difference

In this day and age, knowledge is readily available, and when at the disposal of the visitors, it can make or break the exhibitors’ impression. For instance, if the attendees see the use of fluorescent or incandescent lighting, they’ll fret, thinking of all the energy cost (up to 95%) that could have been saved with LED lighting. Similarly, while giving away water bottles is a good idea, especially if the exhibitors are counting on them for lead generation after the event, ask them to refrain from using plastic. Stainless steel bottles are a much better option – they are less likely to be thrown away and the visitors won’t be worried about the harmful health effects of BPA and everything bad that the mainstream media associates with plastic bottles.

Show green to go green

With the visitors sparing just 8-10 seconds of their time before they walk past a booth, the exhibitors have to send across a (loud and) clear message. Their booths should “look” green. Making it a mandate may drive away some of the exhibitors, but as an organizer, you can always reward the ones using a plant-fibre canvas instead of the conventional wall coverings. They may also be encouraged to put up labeled bins, either right in front or at least in close proximity to their booth so that the visitors don’t unknowingly turn the exhibition venue into a landfill on their way out.

Giveaways that the nature would love

The exhibitors can replace the commonly used plastic ink pens with the compostable ones. Now these are not recyclable per se but are much better than the plastic pens that are often made using nylon, polypropylene and other such materials. Giving away non-woven tote bags is also worth a shot; the exhibitors can still display their logo or use them for advertising, but in a rather environment-friendly way.

The exhibitors need not make big changes; a couple of small steps should suffice. If they are socially responsible, the visitors will take notice.


If you eat, sleep and breathe technology, these 2018 events are for you

2018 technology events list

Any kind of event or conference is best attended for three reasons – to hone and grow your skill sets, make new contacts within the desired community, and to explore fresh business opportunities. Technology is no exception. These tech conferences let you learn new technologies, meet new people who may be dealing with similar challenges as you, find the technological solutions to these challenges, and more importantly, build networks.

Here are the coolest events that you should look out for in 2018:

Microsoft Ignite

When: September 24 – 28, 2018

Where: Orlando, FL

What to expect:

It’s one of those “get-the-gist” kind of conferences, especially if time constraints or prior commitments force you to give other Microsoft events like TechEd, Exchange Conference and Lync Conference a miss. The unified tech conference is supposed to cover the content that would have already been introduced in the aforesaid events, and would give you a chance to catch up. Topics like virtualization, data centers, Internet of Things, and Microsoft Azure would be covered at this conference.

Webit.Festival Europe 2018

When: June 26-27, 2018

Where: Sofia, Bulgaria

What to expect:

An event, which will be attended by the EU policy makers, business leaders from all over the world including the Fortune 500 top executives, entrepreneurs who have what it takes to rise to the top and  the academia, should be on your must-attend list, if you are a true technology buff. In 2017, more than 130 exhibitors and 5000 attendees grabbed the opportunity of learning how to integrate the latest technology into their business. 2018 could be your chance!

Space Tech Expo 2018

When: May 22-24, 2018

Where: Pasadena, CA

What to expect:

If your work is even remotely connected to space tech – be it lasers, magnetics, or even environmental testing, this is the event for you. It will give you exposure to commercial, civil and military space technologies, and would see participation by the likes of NASA, Boeing, and Hitachi. The best part? You can enter for free.

Web Summit 2018

When: November 5-8, 2018

Where: Lisbon, Portugal

What to expect:

Touted as the “largest technology conference in the world”, the event welcomed more than 1200 speakers in 2017, and the number is expected to rise further in 2018. What started as a simple idea back in 2010, is now a global platform where the organizers attempt to bring together the tech community and the industries, for the benefit of 60,000+ attendees from over 170 countries across the globe.

Droidcon NYC

When: September 2018 (tentative)

Where: New York City, NY

What to expect:

This year too, it will be all about Android, like it always has been – mobile developers and business executives from all over the world would gather to talk about security, code quality, APIs IoT, material design, connected cars, wearables, and anything and everything about Android. Phew! Just so you know, tech influencers from some of the biggest companies and startups are expected to be here.

Regardless of the event or conference you attend, you are sure to learn something new – something that’ll help your business, if not immediately, then in the near future for sure.

At the Dubai Airshow? Wanderlusting Dubai is a must

Dubai Airshow

The Dubai Airshow 2017 has been the talk of the town for more than one reasons—right from the $15.1 billion Emirates deal bagged by Boeing to the grand displays by the Russian Knights and the US Airforce Jets, everything about the show must have left you spellbound, right?

However, Dubai, being one of the 10 best places to visit on Earth, has so much more to offer. So make the most of your time, now that you are already here.

For the touristy you

Start with a visit to the Burj Khalifa, the tallest building in the World. While you are at it, don’t forget to visit the observation deck on the 124th floor. Catch a bird’s-eye view of the city skyline, and then attend a multimedia presentation to know more about the historic and cultural aspects of the area.

You may also want to consider visiting the Burj Khalifa at night because that’s the time when the building turns into a photographers’ paradise–highlight being the city’s famous city-light panoramas.

While you visit this majestic skyscraper, look through the entertainment offerings at the Dubai Mall, that provides entry to the building. Indulge in ice skating, catch a movie at the cinema complex, or better still, have an al fresco dining experience at any of the themed cafes and restaurants.

For the foodie

With more than 200 outlets to choose from, the mall is your oyster. And yes, if you are a food enthusiast, you just cannot miss out on the Al-Mahara restaurant. This underwater restaurant at the Burj Al-Arab, the world’s tallest hotel (didn’t we tell you there’s more to Dubai than meets the eye?), where  the floor-to-ceiling glass panels in the dining room walls will give you a refreshing view of the sea life as you pamper your taste buds with exotic delicacies.

For the shopaholic

Right from foodies to travelistas, the city of Dubai has something for everyone. The shopaholics have to compulsorily visit the Deira. It is an area that lies on the northern bank of the Dubai Creek. Once you are here, the options galore – so shop till you drop. A visit to the Gold Souk is highly recommended–it being the world’s largest gold bazaar. Looking forward to taking some spices back home? Head over to the Deira Spice Souk–that spoils you with an unimaginable range of spices–right from cumin to thyme.

For the culture vulture

A visit to the Al Fahidi Historical Neighbourhood is a great way to get familiarised with Dubai’s old way of life. The traditional buildings are the true reflection of the ancient architecture. A stroll through the narrow alleys, pathways and public squares has a charm of its own and is a great way to experience the raw vibe of the city.

You may also want to visit the Alserkal Avenue, which is home to more than 60 art, design, and creative spaces.

Another attraction is the Etihad Museum that narrates the story of the founding of UAE.

Sheikh Mohammed Centre for Cultural Understanding offers traditional Emirati meals and also guided walking tours if you are too lazy to explore on your own.

You may also want to check out the camel market, Hatta Heritage Village, Al Qudra Lake and Camel Racing at the AL Marmoom Racetrack to satiate the explorer in you. Make the best out of your time.

For the music enthusiast

There’s a lot you can do here while you are in town for the Airshow, and if you are planning to extend your visit by a day or two, do attend the Micro MUTEK.AE, an event aimed at elevating the art of live contemporary electronic music, one that the organisers claim that the Middle East is yet to experience. Not only will you be witnessing some cutting-edge visual works here, but there will be some host discussions and workshops as well. And if digital creativity and electronic music in the region pique your interest, you have to be here.

A Sneak Peek into the Dubai Airshow

The Dubai Airshow 2017, which opened recently to much fanfare, is witnessing a lot of firsts, including a special zone dedicated to Space, the UAS Summit, Cargo Zone and Airport Solutions. It is also the first time that Atlas Aerospace, an Emirati company, is exhibiting at the Airshow. Their next-gen digital training device is on display, and with its touchscreens and flight controls, it has become one of the centres of attractions at the show. Talking of firsts, it is the only time when Qatar Airways has not participated in the show, amid a diplomatic fallout between Qatar and Egypt, Bahrain, Saudi Arabia and the UAE.

What’s also attracting the visitors to the Airshow is that it’s becoming the launch platform for many new technologies. CEFA Aviation, for instance, launched their Aviation Mobile Services (AMS), which Dominique Mineo, the CEO of the pilot training and staffing company, dubbed as “a revolution in pilot training.

However, not everything is happening for the first time. The Airbus has lost out on selling the A350 to Emirates for the second time, making way for the rival Boeing, which to everyone’s surprise, cracked a $15.1bn deal with the airline major. In the words of Sheikh Ahmed bin Saeed Al Maktoum, the CEO and Chairman of Emirates, “We were comparing the two apples, but found that the Boeing 787 is the best option for Emirates, given its maintenance and so on.”

Some other highlights of the Dubai Airshow 2017 include:

  • Two Emirates wide body aircrafts, the Boeing 777-300ER and A380, performed a flying display together at the opening ceremony.
  • HH Sheikh Mohammed officially inaugurated the Emirates Flight Training Academy.
  • The event has also witnessed the unveiling of state-of-the-art first class private suites from Emirates. These suites will have virtual windows and a video call feature, which will establish the connection the passengers and the cabin crew.
  • This year’s show has been great for business; Honeywell and Mubadala have already signed an MoU, making room for the introduction of world-class products and services to the Middle East.


The region’s top aerospace show will conclude on the 16th of November, and  is likely to get 9% more visitors than in 2015 and a larger number of exhibitors as well. So head there now and witness the action first hand!

Why is a Live Coverage App beneficial for your brand at the next event?

Live Coverage App beneficial For trade Show Event

Live coverage and streaming apps help you connect with prospects. Only a few out of your entire target market will be present in the event. The apps help bridge this gap. Moreover, it adds a human element to your brand in the digital sphere.

Therefore, it’s important that you use Periscope, Facebook Live, Livestream and other such apps to your advantage.  Here’s what these apps can do for your brand, if strategically used:

The social media giants will promote your content

Social media platforms such as Periscope for Twitter, Instagram and Facebook promote live videos. As it is, the video content is promoted more often than that based on just text or pictures. Social giants intend to make live videos the next big thing and your live feed is more likely to reach a larger audience if you utilise the feature. Push notifications are sent to your subscribers and your chance of engaging with them is much higher.

Connect with those who are not at the event

By streaming meaningful content in the online world, you can easily reach out to those who have given the event a miss. They may not be there in person but that shouldn’t deter you from reaching out to them, wherever they are. If they comment, be prepared to respond. Responses, especially verbal, will lead to a spontaneous conversation, thereby making you more relatable.

A dynamic experience

Corporate videos do help, but they are not as intimate; the audiences want to see through your eyes and gain access to rich, tangible content. That’s exactly what live streaming apps let you do, give the audiences what they want.  A couple of well-written articles may do the trick, but with live coverage, you get to “teleport” the audiences and make them witness some behind-the-scenes action.

Lure them with limited time offers

Make them an offer they cannot refuse. Ask them to do a task for you and reward them in return.

If you want the audiences to act swiftly, make sure that the information exchange is just as quick.

With a myriad of options at your disposal, you can easily urge people to checkout all ongoing offers and discounts, especially the ones rolled out only for the event, and convert them into paid customers.

The next-gen way of sharing content

While presentations let one person lecture to a passive room, live coverage is real time – the audiences gain control, maybe not as much as you do, but they get engaged. Live streaming lets them be a part of Q&A sessions and even give instantaneous feedback, making them a part of your brand.  The people behind your brand get to interact with the audiences sooner than what it would take them to reach out with short films, news articles or press releases or even blogs.

Using these apps is a good idea if your aim is to create an instant buzz around any product or service that you might be promoting. Some shaky mobile phone footage that you plan to upload on YouTube would not be as effective as an event, let’s say, streamed on Periscope.


Exhibiting soon? Here is why signboards are important for your booth

Importance of signboards for exhibition booth

The supremely busy trade shows often leave the visitors overwhelmed–they have to process truckloads of information in very little time. On an average, they merely take 8-10 seconds to walk past a booth. They will give a second look only if intrigued. So how do signboards help in intriguing them?

Signboards urge you to react

Psychology is proof that signboards trigger the mind and urges it to respond.
A thoughtfully designed signboard serves many purposes—it grabs attention, it gives information and most importantly, provokes a response.

A dose of curiosity

The information that will be of the most interest must go on the signboard – a new product, an ongoing promotion, a discount?
Instigate curiosity and let them have something to look forward to. But don’t give it all away on the board itself. Let them come to you and ask for more.

A visual treat in the midst of chaos

Signboards add value to your booth – they help in streamlining the offerings in the visitor’s head. Moreover, signboards also provide the added advantage of beautifying your booth.

However, one must keep several factors in mind in the designing process otherwise the purpose will not be fulfilled. A good signboard is characterised by its colour theory, fonts and density. Easy-to-read fonts and single colour palettes are highly recommended by experts.

When it comes to the material, most exhibitors resort to the typical vinyl and flex boards. You may consider using PVC banners, given the fact they have a shinier surface finish and leave room for more colour choices.

If you are looking for something more creative, get some posters and flags made instead, and be playful with the shapes. Flags, for instance, need not always be square or rectangular; they can be in the shape of a teardrop or even a triangle.

The right signboard in the wrong place is useless

Signboards will drive the visitors to your booth only if they are placed with that the right intention there.

The PVC banners, if not hung from the front edge of the display table or attached to the backdrops in prominent spots, will lose out on visibility, serving no purpose at all.

Similarly, posters should rather be behind the display tables, that’s where they work best. Again, you have some leverage with the flags; these can be hung practically anywhere and even displayed outside the convention hall if the organizers so permit.

Investing in good signboards is highly recommended, especially if you want the prospective customers to have a good impression of your business and more importantly, come right into your exhibition booth.

Did you fail at an exhibition because of these mistakes?

The show is over, but the outcome was not even close to what you imagined. A grand booth made its impact, goals were set, marketing gimmicks were in place, but your prospects didn’t land to your booth, no leads were generated or maybe did not return back happy.

What went wrong? Every minor mistake counts and you probably did not realise you were making them.

For any business, exhibitions are a phenomenal platform to explore unending networking opportunities. However, along with a myriad of amazing possibilities, each show demands time, money and the challenge to rightly manifest the brand’s image.

So, before you start investing in the next event, here is a list, compiled by industry experts, things to avoid at exhibitions.



Did you position your brand in the wrong exhibition?

Among the haystack of exhibitions, one of the biggest challenges is to recognise the one that will help you meet the motive behind exhibiting—whether that is to generate leads, develop your brand’s identity or foster relationships. Even though historic background and popularity are two crucial factors in choosing the right show, there are several other things to keep in mind before taking the final call.


Think through the following to land up in the most fruitful show.

  • Prepare a list of all the industry-specific trade shows.
  • Interact with the marketing team to understand their sales objectives.
  • Is your target audience going to be a part of the show?
  • What exactly is your purpose of exhibiting? Launching a new product or service, brand positioning or networking?
  • Are your competitors participating in similar shows?
  • Will the show give you satisfactory returns, considering the resources you will invest in the whole process?


Does your booth lack character?

A major share of your audience will get driven away if your booth is bland and lacks character. An appealing booth should ideally narrate the story of your brand. It should have sensorial elements to grab the attention of visitors.

So don’t just exhibit, also express. Discuss ideas with your booth contractor and make sure that they understand your vision and is resourceful enough to pull it off.

  • Does the contractor have an in-house production setup or is a third-party vendor?
  • Do they have relevant experience and the required technical knowledge to pull off a seamless show?
  • Do they cover everything? Will you have to go to another provider for audio visual screens? Is there a provision of designing, building, graphics printing, shipping, installation, project management and dismantle?
  • So how would you assess your contractor? Usually, a Request for Proposal (RPF) is sent to the contractor before they showcase what they have to offer. Make sure that your RPF is very detailed and all your concerns are assessed. The proposal itself will help you realise if the contractor is capable enough to convert your vision into a visual exhibition experience.


Did you do your homework on social media?

Social media also gives you the added advantage of reaching out to your prospects before the show. Connect with your prospects online and give them a heads up that you will be at the show, tell them where to meet you. Do this with an e-invite or a newsletter. A successful social media campaign will help attendees recall your brand on the big day.



The much-awaited day is here and you are ready to indulge in engaging interactions with the attendees. However, to your surprise, not many visitors show up. Not the ideal situation, right?

Why did this happen? You have most likely made one out of these three classic mistakes.


Did your staff fail to impress?

You have a fully-equipped, beautiful booth radiating your brand’s ideology loud and clear. But is your staff trained well enough to handle the array of questions that they might be bombarded with? Do they have basic exhibit etiquettes? Are they hospitable? Will they be able to handle any crisis?

Your staff is the face of your brand. Among the myriad of responsibilities, one big duty of the exhibit manager is to organize pre-show training sessions with the booth staff. Your training sessions must include:

  • The exhibition goals of the company.
  • The ideology and the concept of the exhibit.
  • The technology in the exhibit.
  • The target audience and how to recognize the potential prospects.
  • The verbal and the non-verbal communication essentials.
  • How to deal with the competition on the stage.


Bonus Tip: Take real-time notes and quickly formulate solutions. During the exhibition, as everyday calls end, make sure to have a group meeting with all the staffers to discuss the difficulties they faced. Then re-strategise.


Did cultural differences come in the way of your success?

Okay, so now that you are in the right show, your goals are clear, your staff is trained and you have visitors showing interest. However, you are not able to make any impact on them.

There are high chances that in a scenario full of prospects from different geographies, the cultural difference has become a hindrance.