FITUR is no ordinary trade show. Rather, it’s a meeting point, and that too a global one, which tourism professionals from all over the world look forward to, and well, they have their reasons. And then, of course, the fact that it’s the leading trade fair for inbound and outbound Ibero-American markets does add to its importance and makes it even more popular.
How else would you explain why FITUR 2017 saw the participation of 9,893 exhibiting companies from 165 countries/regions? And now that the show is all set to celebrate its 38th staging from January 17 to January 21, 2018, you must contemplate exhibiting, or at least go there as a visitor. Once on the show floor, here’s what you should check out or be a part of:
FITUR Festivals – FITUR 2018 will see the first staging of FITUR Festivals, organized by FITUR and Spain Live Music, driven by the aim of facilitating and favoring contact among those who are an integral part of the segment. This is something you should definitely look forward to if you are a festival organizer/promoter or represent a specialized travel agency, and could benefit from promoting the festivals and destinations that host them.
FITUR Health – The onset of FITUR 2018 will also mark the launch of the fourth edition of FITUR Health, an event within the event, which will be held at Hall 8, next to the international tourism business sector, with the aim of promoting health tourism. Whether you represent a hospital or clinics or a thermal resort for that matter, you could attend a series of beneficial workshops, presentations, and roundtables.
FITUR Know How & Export – Spain, being the world leader in tourism, of course, has the valuable know-how. And if you too are from a Spanish tourism company, it’s high time that you share your knowledge with the international markets and buyers. That’s exactly what you can do by opting for the FITUR Know How & Export stand. You would have a full program of activities at your disposal for better business prospects in other parts of the world. If you are apprehensive about going global, no worries, you’ll be offered custom advice and support for internationalization. The best part is that they would even help you in looking for potential clients.
Meeting your objectives – Any of the trade shows you go to, well, you are there for a purpose, and FITUR 2018 is no exception. When here, you could watch and learn by merely observing Rajasthan Tourism and other key players from the industry – see what they do differently; keep tabs. On a broader level, you could also:
a) crack on-spot deals or build a database of leads / potential clients for later use,
b) meet & mingle with the current clients and regain the business of those who may have left you for some reason
c) carry out market studies, and test out new marketing campaigns, if any,
d) position your brand,
e) not only identify new distributors, but also build a good reputation so as to secure agreements in the future, and
f) encourage the media to publicize your new products & services.
Reasons galore. Just make sure you book your space before time runs out and if you have already done that, congratulations. There’s a lot for you to look forward to, at FITUR 2018.