Event management is no piece of cake; if anything, it’s quite the opposite – there’s a lot you must do, but chances are that you won’t have enough time to do it all. And that’s when automated event management comes into the picture – it takes the burden off your shoulders and gives you time, and time is money, right?
Word is that automation is on the rise; exhibitors from all over the world are using it to their advantage.
And not just shows, marketing automation has paved way for successful roadshows and award ceremonies as well.
But the question is: is it yet another flavor of the week, or is automation here to stay? More importantly, what good could come out of it, if you do plan to give it a shot for your next trade show? Let’s find out.
It’s Not New!
Automated event registration is not something you would have heard of for the first time – it’s been there for quite some time now. Seasoned event professionals across the globe swear by it, and maybe rightly so. After all, it does help you maximize engagement, and with correct implementation, could boost the event attendance by up to 20%. And don’t you agree that the task of registering guests and passing on the necessary information to them could take ages, and even worse, it’s a quite a mundane one, to begin with? Well, if that’s a yes, here’s some good news. Cloud-based registration tools could offer you a much better experience. So, it’s a win-win!
Or Is It Now?
You may have chosen the best available online registration software for your next show, but one thing’s for sure – it would warrant some management – quite less, agreed, but definitely not nil. Oddly enough, if you have your hands full, even that little work would add to your woes, thereby defeating the very purpose of embracing automation in the first place. Here’s what may be a deal-breaker:
– You’d still have to deal with enquiries; can’t let them go
– Not all your delegates may be as tech-savvy as you are. And if they are not, be ready to hand-hold and take them through the sign-up process
– And what about payments? Card or invoice, either way, you could land in the soup!
Is there a way out?
Thankfully, There Is!
Find an expert, one who could help you get the most out of automated event registration, but do make sure that the expert or partner you outsource to, does justice to the job. Here’s a checklist that could come in handy:
– Is the software easy to use? Or would the attendees have a hard time comprehending it?
– Is an instant confirmation on the plate?
– Are the fee payments being handled? Or you need to take care of them?
– Does it offer value for money? Is it only about registration or could the attendees also expect their travel and accommodation needs to be taken care of?
– What about social media? Is some kind of integration possible, or is it a big no-no?
The bottom line is that automated event registration could be a game changer, provided you know how to go about it and are able to avert the loopholes involved.