What purpose does a well-designed exhibition stand serve for you? At best, it grabs the visitors’ attention, right? But so does every other stand out there. And more importantly, does it also keep the visitors engaged for long? Not really. So, is there a way that you could use your exhibition stand design to involve the visitors, rather than watching them walk away as soon as you are done with your elevator pitch? There is; in fact, there are a couple of in-booth tactics, which in conjunction with an effective design, could make your “stand” stand out.
Kids love to play, agreed, but so do the adults; cash in on their love for games. Give them a reason to come and visit your exhibition booth – encourage participation through leaderboards, digital challenges and anything and everything that can add on to their experience – in the end, it’s all about experiential marketing. Let them have their moment – the moment of victory, where you announce the winner and give them a suitable reward. And you need not necessarily break the bank to incorporate gamification – there are a lot of budget-friendly options – right from quests and badges to loyalty programs. Just make sure that the results are fair and square and that they are made public, especially if you are using a leaderboard – put them up there for all to see.
A picture is worth a thousand words. Save your pitch for later; let the photos talk. Or better still, use them as a backdrop, something that could help you kick-off some engrossing discussions with the visitors. That being said, photo stations have been there for quite some time now; chances are that the neighboring booth has one. So how do you make yours more enticing? By leveraging the social media – photos make up for great shareable content and could be easily posted across Twitter, Facebook, Instagram, and other channels – the more they are shared, the more people get to know about your brand – win-win!.
Is it feasible for you to transport all your products, even the large ones, to every trade show? Of course, not. So how do you promote these? Use technology to advantage – that should do – try and make Augmented Reality (AR) and Virtual Reality (VR) an integral part of your exhibition stand design – and worry not, you won’t be replacing the real-time experience – you would be engaging with the potential customers in a rather inventive way – something they’ll look forward to.
Don’t be one of those ‘all talk, no action booths’; the visitors hate them. Grab every chance of showing off the key benefits of your products – give demos – let the visitors see for themselves how helpful your products are.
Gone are the days, when you just had to find one of the exhibition stand contractors, and book the biggest space – today, it’s more about identifying your target audience and thinking of some out-of-the-box ways to attract them. Once they are there, these tactics we have discussed could keep them engaged, and make them go through the decision-making process sooner than expected.