Was Your Last Trade Show Not That Successful? The Next One Could Be.

Trade shows are simply great – they let you create brand awareness, give you the perfect opportunity to showcase your products in front of your target audience, and provide you with a highly coveted platform, one that you are always on the lookout for, to meet existing and potential clients – phew! Enticing enough to …

Press Kit And The Art Of Storytelling – What The Media Wants To Know About Your Trade Show?

A press kit isn’t exactly the kind of bedtime story one would read before hitting the sack; in fact, who’s to say if it’s a story in the first place? It isn’t, but when it tells the media about any of your trade shows, it must become one.Yes, the media may be pretty much interested …

They always tell you what to do at exhibitions. What about what not to?

Exhibitions are all about careful planning and hard work. And of course, there’s money involved. So, there’s a lot at stake. Not to worry though, if things go well, you can achieve a great ROI and then the exhibitions would be worth their salt. But what if they don’t? What if you commit a mistake …