Happy 2018: Embracing the ‘new’ in the new year

Happy New Year 2018 | XS Worldwide

For most, the new year signifies hope and newness. It gives us a socially-accepted opportunity to start fresh and resolve to change for a better future.

However, factually speaking, does the new year really play a role in helping you change?

1st of January is a socially-selected date to mark the beginning of the year. New year date is different in different cultures. However, over the centuries, 1st January has become a universally accepted one. Remarkably, the generations have started perceiving it as the beginning of the time period for transformation.

The social norms have conditioned us to believe that the special day is meant for evolution at some level. We strive to bring a change. But isn’t that what hope is about?  The concept of new is transformative in human behaviour. It triggers several emotions–that of desire, ambition, curiosity and thrill.

We at XS, strive to imbibe newness, change and growth in all dimensions of our work. Growth for us is dependent on change. We choose to change everyday.

Each moment in 2017 has been a new learning: new relationships with new clients, fresh ideas for old clients, shows we participated in for the first time, our regular shows that offered us creative elements of awe.

We stepped away from traditional methods to unlock new areas of insights, perspectives and sources of growth. We were constantly in the process of keeping ourselves at pace with change. In that process, we hardly realised that we are growing.

Here is to 2017 and 2018: honouring the learnings of the old and embracing the new.

To fresh vigour, each day and each moment of 2018 and beyond.

Team XS WorldWide wishes you all a very Happy New Year.

PS: You may want to read about Julius Caesar and his influence in choosing 1st January as New Year’s Day.

4 things you just can’t miss out on at FITUR 2018

FITUR is no ordinary trade show. Rather, it’s a meeting point, and that too a global one, which tourism professionals from all over the world look forward to, and well, they have their reasons. And then, of course, the fact that it’s the leading trade fair for inbound and outbound Ibero-American markets does add to its importance and makes it even more popular.

How else would you explain why FITUR 2017 saw the participation of 9,893 exhibiting companies from 165 countries/regions? And now that the show is all set to celebrate its 38th staging from January 17 to January 21, 2018, you must contemplate exhibiting, or at least go there as a visitor. Once on the show floor, here’s what you should check out or be a part of:

FITUR Festivals – FITUR 2018 will see the first staging of FITUR Festivals, organized by FITUR and Spain Live Music, driven by the aim of facilitating and favoring contact among those who are an integral part of the segment. This is something you should definitely look forward to if you are a festival organizer/promoter or represent a specialized travel agency, and could benefit from promoting the festivals and destinations that host them.

FITUR Health – The onset of FITUR 2018 will also mark the launch of the fourth edition of FITUR Health, an event within the event, which will be held at Hall 8, next to the international tourism business sector, with the aim of promoting health tourism. Whether you represent a hospital or clinics or a thermal resort for that matter, you could attend a series of beneficial workshops, presentations, and roundtables.

FITUR Know How & Export – Spain, being the world leader in tourism, of course, has the valuable know-how. And if you too are from a Spanish tourism company, it’s high time that you share your knowledge with the international markets and buyers. That’s exactly what you can do by opting for the FITUR Know How & Export stand. You would have a full program of activities at your disposal for better business prospects in other parts of the world. If you are apprehensive about going global, no worries, you’ll be offered custom advice and support for internationalization. The best part is that they would even help you in looking for potential clients.

Meeting your objectives – Any of the trade shows you go to, well, you are there for a purpose, and FITUR 2018 is no exception. When here, you could watch and learn by merely observing Rajasthan Tourism and other key players from the industry – see what they do differently; keep tabs. On a broader level, you could also:
a) crack on-spot deals or build a database of leads / potential clients for later use,
b) meet & mingle with the current clients and regain the business of those who may have left you for some reason
c) carry out market studies, and test out new marketing campaigns, if any,
d) position your brand,
e) not only identify new distributors, but also build a good reputation so as to secure agreements in the future, and
f) encourage the media to publicize your new products & services.

Reasons galore. Just make sure you book your space before time runs out and if you have already done that, congratulations. There’s a lot for you to look forward to, at FITUR 2018.

3 Things To Look Forward To At Intersec 2018

Did you know that the 19th edition of Intersec, one of the world’s leading trade fair for security, safety, and fire protection, held at Dubai in 2017, saw the participation of 1304 exhibitors from all over the world? Well, now you do. And what you should also know that the 20th Edition, to be held at Dubai again, from 21-23 January 2018, is not only expected to be a lot bigger but also quite comprehensive and much more futuristic. The key players from the industry, including INIM Electronics s.r.l, would be here, and so, if you have not booked your space already, do it right away. Here are some more reasons:

Hiring the right people – Yes, Intersec 2018 is not a job fair, agreed, but it does have a job pavilion, which would bring the potential employees directly to you. And the best part is that you could be just about anyone, right from the HR Head of a security company to a headhunter, but if you are looking forward to recruiting the brightest talent on-the-spot, or are perhaps not interested in immediate recruitment but would rather build a database of prospects you could follow up with in the future, this is the place to be at. You could also be representing a recruitment or training company. In any case, you’ll be meeting as many as 32,000 professionals, and they would all be of different seniority levels, giving you the perfect opportunity to recruit for various open positions.

Witnessing the UAVs in action – Do innovative products pique your interest? Well, if that’s a yes, this is one of the shows to look forward to. Once again, Intersec would have a live demonstration area, where you’ll be seeing drones in action. Interestingly, the demonstration area at Intersec Dubai 2018 is expected to be larger than the area allocated for 2017’s show, and as an exhibitor, for you, it translates into more space to demonstrate the full capacity of your drone(s). Whether you are someone who’s an ardent advocate of drones’ use for perimeter security and intruder alerts, or on the contrary, you see them as a threat for airports, power plants and other infrastructures of paramount importance, you have to be here.

Discovering the latest trends – If you like to keep tabs on the latest technologies, do visit the Smart Home Pavilion at Intersec 2018. After all, it is here that Intersec would once again present the concept of Smart & Safe Home Automation, giving you the opportunity to know more about technologies like KNX, X10, Zigbee, EnOcean, Bluetooth, and Z-Wave. Also, the spectrum of product and innovation display here, at this pavilion, would be quite vast and is expected to encompass home security, physical security systems, alarming systems, and lighting control systems, among others. So, if you are of the opinion that the future belongs to or rather warrants “Smart Homes” – homes that are of course safe and secure, but at the same time, smart enough in terms of energy, entertainment, and accessibility, you just cannot give this pavilion a miss, not even if you are not exhibiting and are only a visitor.

In addition, do not forget to check out the SDiB Pavilion once you are here, especially if your business is a part of the building materials industry. You would find all passive fire protection solutions here – now that’s something worth looking forward to. And yes, do book your space at the earliest!

5 Things To Look Forward To At Euroguss 2018

Euroguss may be one of the biggest and most important trade shows for the die casting industry in Europe, but it did have a humble beginning. Back in 1996, when the show was organized for the first time, there were only 93 exhibitors. Given the fact that the number rose to 578 in 2016, the show has come a long way for sure. And there have been quite a few changes over the years, with the show bringing in something new and worthwhile with every edition. The next edition is in 2018, and these are the 5 things that you should look forward to:

Showcasing your innovations: The show is expected to have quite a vast product spectrum at the display, including but not limited to:

a) aluminum die casting
b) magnesium die casting and zinc die casting
c) die casting machinery
d) rapid prototyping
e) CNC machines
f) metal alloys
g) die casting moulds
h) peripheral devices
i) process optimization or energy efficiency

So whether your business is a part of the die casting industry, or the industry happenings have a bearing on your business in any way, you have to be at this show.

Meeting the right people at the right time: The entire value chain would be here. How could you not be? Right from raw materials to technology and from processes to finished products, you would find everything in one place. It’s like a one-stop destination for those willing to get the word out and better their prospects within the die casting industry. And whether you are a die-casting foundry or a supplier, you are likely to find your target audience right here.

Sharing information with the decision makers: As many as 97% of the exhibitors from 2016’s show are of the opinion that they did succeed in reaching out to their target groups. Do the math. 2018’s show could be the platform that you have been looking for, to meet automotive manufacturers, automotive component suppliers, and machinery & plant manufacturers. In fact, you could also see it as an opportunity of sharing the information with those who are actually receptive to it – including the aforementioned and of course production specialists, developers and buyers.

Achieving the very objective of participation: Euroguss has had some impressive growth statistics to boast of. For that matter, 94% of the exhibitors who participated in the 2016 Edition were happy and content with the overall success garnered as a result of their participation. So if you plan well, there’s no stopping you.

Making contacts and keeping tabs – At Euroguss 2018, you’ll get to meet several members of the die casting community, including Eurocast Reyrieux, a key player. – and if you do realize the importance of networking and what connections could do for you, this would be your chance. Also, whether you are looking forward to exchanging views on current developments, new products, and innovative systems or simply observe, you could do either.

The bottom line is that there’s a lot to look forward to at the Euroguss 2018, and you should book your space right away. The show would be held from 16 –18 January 2018 in Nuremberg, and would be attended by the who’s who of the industry.

Tips To Take Advantage Of The Middle East Coatings Show Dubai 2018

For almost 25 years now (since 1993), the Middle East Coatings Show has been the go-to show for those who supply the raw materials and/or manufacture the equipment for the coatings industry. Consider it to be an annual meeting place in the Middle East region, one that you should look forward to for obvious reasons. And if you do decide to exhibit, here’s how you could get the most out of your participation:


Have your objectives in black & white – Whether you want to meet new prospects or showcase a new product to your existing clients, or simply plan to increase your brand recall value, make sure you are done identifying your goals before the show. Only then can you make the most out of any show; the Middle East Coatings Show (MECS) Dubai 2018 is no exception.

Forge some social connections – Of course, you’d be following up with the prospects after the show; every exhibitor does that, but it is even more important to connect with them before the show. Use social media platforms like LinkedIn and Twitter to your advantage – follow them and get the word out – let them know that you are exhibiting at the show, and do anything and everything to make a lasting impression. The endgame is to ensure that they remember you, should they attend.

Bonus Tip – You could announce your participation on different social media platforms and even let the prospects know your stand number, using the hashtag #MECS18. It’s also a good idea to use the show’s social media channels to get as much exposure as possible.

No shortcuts please – You may be tempted to send the same message to your prospects that you would to your customers, but please don’t do so. Tailor your marketing communication for your own good – when a custom message can do wonders, why not use one?
During the Show

Get your staff all prepped up – Whether you are thinking of sending your internal staff for manning the stand or have a team of sales professionals on board, who could crack a deal or two, make sure they are already with the answers to the possible questions. It’s advisable to send over experts so as to show off your knowledge and expertise, and of course get an edge over the competition. Whoever is at the stand should have undergone some sort of training, or else they may end up warding off the prospects, unknowingly.

Again, do everything you can – As discussed, don’t resort to shortcuts. Speaker sessions, for instance, can be overwhelming, but if you are at the show, better grab the chance, and convince the visitors that your products and services are indeed better than that of the competition. Product demos could also be of great help, even more, if you have recently launched a new one.

Wow with technology – Your prospects, especially the millennials, will come your way, only if you give them a reason to – technology does just that – with interactive screens and AR and VR, you could be the crowd magnet at the Middle East Coatings Show (MECS) Dubai 2018. Isn’t that what you want?

Post Show

Thank your prospects – Even those who didn’t turn up should feel like they missed out on something important; do it in a subtle yet clever way. Also, email all of your databases and use social media to express gratitude. Those who visited you at the show made it a success for you and must be thanked. And yes, do pick up the phone and start with the follow-ups as soon as you are back from the show.