Writing an RFP for A Trade Show Booth? Here’s What It Should Have

Looking forward to getting a trade show booth designed? There are two ways to go about it: you can either provide the designer or the exhibition stand builder with half-baked information and wait for them to mess up, leaving you with no choice but to go back to square one, or you could furnish enough …

The Top 3 Next Big Things in Trade Show Technology

“Any sufficiently advanced technology is indistinguishable from magic.” –  Arthur C. Clarke Isn’t that what we need, to stand out from the crowd and cut through the noise, at any trade show? Magic! Well, technology is magic, and quite an indispensable one, more so because it can: a) improve the overall experience and b) give …

Managing Trade Show Logistics, Freight, Shipping & Material Handling

Logistics and shipping can make or break a trade show. If the exhibit assets do not arrive at the show venue well in time, it will send everyone into panic mode. Not to mention, the lack of careful planning and attention to detail could result in potentially expensive mistakes, while shipping valuable assets to and …

How to Cut Through the Noise in Experience Economy with Trade Shows

“Experience Economy” is the in-thing these days; exhibitors all around the world seem to be talking about it, not many of whom have the slightest idea of what it means, to begin with, and those who do, well, they often fail to make the most of it. Let’s start with what the experience economy is …