Yoga may be practiced for mental and physical health and well-being, but there’s more to this ancient practice than meets the eye. Yes, yoga is all about breath control, meditation and specific body postures, but did you know that it is now also a multi-billion industry? The market for yoga is growing and how. Take the U.S. for example, where the practice seems to have gained a cult following throughout the country, so much so that in 2015, the revenue of the yoga industry amounted to 9.09 billion U.S. dollars in the United States, and is expected to hit a whopping 11.56 billion by 2020.
The number of people learning and practicing yoga is on the rise. No wonder then, yoga classes make up the majority of the industry’s revenue. Pilates and yoga accreditation training and merchandise sales also have their fair share of contribution.
Even Part-Time Instructors Are Laughing All The Way To The Bank
If the reports are anything to go by, fitness instructors make anything between $23 and $31 an hour. However, those with a specialized expertise, specifically yoga, seem to have the upper hand. While a group exercise instructor makes $26.79 hourly, a yoga instructor on the other hand, takes home $31.46 for an hour. Do the math. Even personal trainers are far behind at $24.80/hour.
Yoga Is An Integral Part Of The Wellness Travel Industry
Concepts like yoga cruises, yoga & surf, yoga & detox, yoga & diving, yoga & sports, yoga & wine, yoga & meditation and yoga & ayurveda not only underline the importance of yoga, but are also generating millions of dollars in business. With yoga’s popularity growing with each passing day, these concepts aren’t going anywhere, not anytime soon, more so because those who practice and teach yoga claim to have achieved a new-found balance in their lives, and swear by yoga’s role in giving them strength, dexterity, and mental clarity.
Yoga Has A Bright Future. You Can Have One Too
With 34 percent of Americans likely to practice yoga in the next 12 months, for better flexibility, stress relief, and general fitness, yoga is here to stay. Instructors are not only conducting physical classes, but also streaming sessions online so as to reach more people than they ever could physically. More and more schools are making yoga a part of their curricula, since it makes the kids calmer. So, if you are a yoga instructor or planning to become one soon, you are in for a treat.
We at XS Worldwide, may not see yoga as a business opportunity, but we do believe that yoga should be a regular part of our lives. It is with this belief that on the 21st of June, we’ll be organizing a de-stressing yoga session at our India Headquarters, in the presence of an experienced instructor. Hopefully, this International Yoga Day will mark the beginning of a new journey for our employees, with a much better work-life balance.