Exhibitors today are going great lengths to create wonderful marketing masterpieces and connect with their prospects and customers in the nooks and corners of the world. Living in the technologically advanced world, we are at the cross roads where digital media has become an inextricable part of exhibitors brand promotional strategies in trade shows. Exhibitors today are going great lengths to create wonderful marketing masterpieces and connect with their prospects and customers in the nooks and corners of the world. Living in the technologically advanced world, we are at the crossroads where digital media has become an inextricable part of exhibitors brand promotional strategies in trade shows.
Here we give you a run-down of the widely-popular social media platforms:
Facebook: Back in 2004, Mark Zuckerberg blessed us all with his novel creation, Facebook which ultimately has brought a revolution in business communications and brand promotions. Establish awareness while building connections with the clients and prospects on Facebook. The potent tool gives you a unique platform to truly engage with your target audience. Get into a conversation with everyone who likes your page, comments on your posts or shares your updates. All you need is a strategy that tunes in with the customers’ needs and wants to harvest results.
Bonus Tip: Go Facebook live on the trade show floor!
Twitter: Create brand imagery with the fast, bit-sized updates on Twitter. One engaging tweet goes a long way in reciprocating your brand with new connections. Identify the Twitter keyword system and symbolize those keywords with ‘#’ (hashtags). The invaluable hashtags work like magic. They spread and give you an incredible ability to track who is talking about your brand and stay interconnected with them.#AppearTrendy&StayUpdated
YouTube: A smart trade show marketer today entices prospects with more than just a plain sales pitch. Videos are the fastest channel to entertain your audience and convey the creative informational content to your prospects. With visually captivating videos you give your audience a route to experience your brand and its innovation.
Bonus Tip: Testimonial videos go a long way in building credibility and trust among the audience.
LinkedIn: Make new connections, generate leads and build your brand at the only fully professional business platform, LinkedIn. This B2B platform gives you an opportunity to get your message straight to the decision makers. Personalize connection requests, join trade shows LinkedIn groups and update your profile with engaging brand-communicating content.
Content Marketing: Content Marketing absolutely should be a part of your marketing tactics. The written words have the power to communicate your brand’s value proposition and authenticity to the target audience.
The mantra for your success on all these social media platforms is: Easy to be found, tough to be forgotten. A right social media strategy on right time can wield you with magnificent outcomes. Embrace Social Media!