Putting up a good show is no joke. You have to don several hats to pull off one – apart from being a storyteller and a tech-savvy marketer, you also have to be a strategist, and unless you become one, it would be difficult for you to weave your brand story through your entire marketing …
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Rome wasn’t built in a day; a trade show is no different. You need to put in a great deal of time and effort to be fully prepared. Now that’s not something you could do in a day or two or even a couple of months. And if you were to make an attempt, chances …
Continue reading “Do Away With Stress With A One Year Timeline For Trade Show Planning”
Trade shows are simply great. You get to know what the competition is doing, test your marketing strategy, reach out to your target audience and come home with leads. A total win-win, so much so that all companies should contemplate exhibiting at relevant shows. Tech companies are of course no exception. Build Relationships At Trade …
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Trade shows are aplenty. While it may be tempting to go and exhibit at all of them, doing so doesn’t always make sense. As an exhibitor, you have to keep a lot of things in mind while taking a call. Here’s what could help you choose right over wrong. How To Choose The Right Trade …
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Trade shows could be harsh. You may be put under the microscope, with every action being closely watched and every word monitored. You can’t just go around giving everyone a piece of your mind. Successful sales teams don’t. They know what to say and what not to. What about you? Things Better Left Unsaid at …
Continue reading “Things Successful Sales Teams Never Say At Trade Shows”
