A Flying Car To Debut At Farnborough Airshow, The Show Of Many Firsts

Flying Car To Debut At Farnborough Airshow

Think you know all about the Farnborough International Airshow 2018? Did you know the aerospace and defense trade show will also host the PAL-V Liberty and its aviation debut?  PAL-V Liberty is the “world’s first flying car production model”. Call it the offspring of a car and a helicopter, if you may. But, the Dutch makers of this futuristic plane would rather describe it as a “gyroplane”.

The PAL-V: Here’s Why It’s One Of The Top Attractions At FIA 2018

  • Unlike a helicopter rotor, the flying car’s blades are not powered by an engine. So that pretty much rules out the possibility of the plane being a helicopter.
  • It is the wind that powers the blades of the PAL-V.
  • As long there is airflow, these blades rotate and act like an open parachute.

The icing on the cake is that the flying car is getting close to completion. PAL-V is currently undergoing the last step of the certification process: compliance demonstration.  

Also Read: Your Guide to FIA 2018

The Flying Car: The Official Word On It

It takes a lot of testing to prove that the PAL-V Liberty complies with the regulations,” says Mike Stekelenburg, PAL-V’s Chief Engineer. He explains using a proven technology, and not one requiring new regulations.  It “enables a realistic and imminent first product delivery date.

 In the words of CEO Robert Dingemanse, “The production model is the moment of truth. The moment where the wall between fiction and facts is torn down.” He also notes “Once full certification is granted in 2020, we will hand over the keys of the PAL-V Liberty to our first customers.

The PAL-V: Here’s What Else You Should Know

  • Pioneer clients are already gaining experience at flying schools. The word is that they are preparing for the deliveries, slated to begin in 2020.
  • The Farnborough Air Show 2018 marks the first time that the PAL-V Liberty is present at an airshow and in the UK.

 The PAL-V: Here’s A Sneak Peek Into What Lies In Store

The PAL-V Journey

About The Farnborough International Airshow 2018

The biennial trade show for aerospace & defense industries is all set for a grand run from 16th to 22nd July 2018. The show is being awaited for its unmatched business & networking opportunities and attractions. Also, it is the year’s biggest opportunity to showcase new planes. No wonder then why the previous edition saw the debuts of 9 planes! 

Image source: @PAL-V

Here’s What You Need To Know About Light+Building 2018!

Light+Building, one of the world’s leading trade shows for lighting and building services technology, which opened to much fanfare on 18 March 2018, has already become the talk of the town. Slated to conclude on 23 March 2018, the show has been bustling with activity, and for all the right reasons. After all, it is here that the digital future meets the design hotspot, and innovative products, aimed at addressing the themes of tomorrow, first see the light of day. Pun intended!

On a serious note, the show is an opportunity, one that over 2700 exhibitors are using to their advantage, to present their innovative products in the fields of lighting, electrical engineering as well as home and building automation. But is that all that has brought them to the show in the first place? Let’s find out!

Events That Align With Your Individual Goals

Light+Building 2018 is the go-to show for more reasons than one. First of all, the show offers a sneak-peek into the current developments and secondly, with peers from the industry right here, it gives the exhibitors the chance to build a network. More importantly, the show provides both the exhibitors and the visitors with the access to a host of events, categorically subdivided to help them orient themselves according to their areas of interest.  

The categories include:

– Emotion: The special events and presentations under this category are meant to encourage active involvement, and that’s being achieved by facilitating the first-hand experiencing of products.

– Selection: Guided tours, various competitions and award ceremonies at Light+Building 2018 are doing a lot more than what meets the eye. They are offering the visitors rather specific insights into the all-inclusive range of products and services, helping them develop a better understanding of what the exhibitors are bringing to the table.

– Skills: Knowledge shared is knowledge multiplied, right? The visitors are benefiting from the knowledge exchange opportunities they have at their disposal here, and are getting to know more about light within the framework of seminars and lectures.

– Career: With the promotion of young talent taking the center stage here, the events are in tandem – right from job corner and university area to young design and BMWi zone, everything puts the spotlight on young people.  

Themes That Keep Up With The Times

The 2018 Edition is witnessing the presentation of intelligent and networked solutions, future-oriented technologies and current design trends. Aimed at increasing the economic efficiency of buildings along with the comfort and security of the end users, these solutions are are driven by two top themes, “Aesthetics and well-being in harmony” and “the smartification of everyday life,” based along the lines of “Connected-Secure-Convenient”, the show’s motto for this edition.

To cut the long story short, to you, Light+Building 2018 may be all about the current trends, but at the same time, it does open the door to the future, giving you yet another reason to be at the show, if you aren’t here already.

Lead Magnets To Increase Conversions At The Next Trade Show

A trade show is simply great, while it’s running – it lets you rub shoulders with peers from the industry, get the lowdown on the emerging trends, and showcase your products to the prospects. The question is: what do you come back with, once the show is over? Leads? Did someone say conversions? You sure did. But if you didn’t quite get enough of these at your last show, don’t lose heart. The next time, make sure to use a couple of lead magnets, the ones that let you maximize the number of targeted leads and resonate well with the prospects, and you are good to go.

Lead Magnets And Your Next Trade Show

What Lead Magnets Are?

Ever heard of “give and take”? That’s exactly what lead magnets are, or at least that’s how they work. You offer something of value to a prospect and in exchange, they provide you with their contact information. Win-win!

What Lead Magnets Are Not?

Anything you offer to a prospect if goes unnoticed or unconsumed is not a lead magnet, and definitely not a good one. For instance, a 500-page ebook or a 15-day mini course of sorts, in all probability, won’t be consumed. Hence, no impact.  

What Actually Works?

Now we are talking business.

  • Hit the bulls-eye – Anything and everything that’s even remotely vague would defeat the very purpose of going for a lead magnet in the first place. You must find a specific solution to a specific problem for the conversion to occur.
  • One big promise – While it may be tempting to offer a few unimportant things to your prospects and expect the contact information in return, that’s not how it usually works. They are looking for something big. A silver bullet, if you may, anything that turns the tables and makes them sit up and take notice.
  • It’s now or never – Newsletters are a big no-no and so are those multi-day courses that you would like to believe are full of knowledge. The prospects are looking for an immediate solution. So unless you can provide one, let it go.
  • Lay the foundation – See if you can offer something that changes the prospects’ mindset and encourages them to take the plunge, if not now then maybe in the near future.  

Lead Magnet Ideas For Your Next Trade Show

  • Discounts – They always work, and for obvious reasons. Try your luck!
  • Handy guides – Just make sure they are somehow relevant to what you do or better still, what you offer.
  • Cheat Sheets – Keep them short and simple. Right from a handout describing the technology in use at your booth to a checklist that could help the prospects choose among two or more of your products, anything that doesn’t take much of their time should do the trick.
  • Surveys – Make sure to get their email IDs before they get to see the results. Give and take, right?
  • Catalogs / Sales Material – Instead of beating around the bush, you can actually think of sharing something that speeds up the whole process – your pricing list or a short description of your products and services could go a long way in ensuring that you get those conversions you have been vying for.

A Word Of Advice

Before you try your hand at lead magnets, make sure you have identified the ideal prospects, know where to find them, and have no doubts about what they would buy.

Tips To Identify Your Ideal Customer On The Crowded Trade Show Floor

So you did everything right and now your trade show booth is bustling with the crowd – a dream come true, right? Or is it your worst nightmare? Imagine, there are visitors all over the place, but you aren’t really getting anything out of them, no inquiries, no leads, no over-the-counter sales, no nothing. Yes, the competition is green with envy, congratulations, but it’s not like you are on cloud nine yourself. And all this because you don’t know your ideal customer, and who’s to say that even if they were standing right next to you, you’d notice. Well, there’s always a next time!

Identifying The Ideal Trade Show Customer

Do Your Homework

If you want to be able to identify your ideal customer on the crowded trade show floor, make sure you have the customer persona handy. Make no mistake, a customer persona is not a customer profile. There’s more to a customer than their name and the company they represent. What you need is a detailed, well-researched checklist of sorts, one that you should definitely not leave until the last minute.

 

Here’s what goes into making one:

  • Data you can fetch from the industry
  • Data that your CRM provides you with
  • Data you get to extract from the existing customer base

 

Here’s what it cannot lack:

  • Demographics – right from age and gender to the level of education and the region they inhabit, anything that makes them relevant
  • Objectives and pain points – the ideal customer is at your show, looking for a possible solution. It is only when you know what the problem is that you can offer one. And yes, they are vulnerable. Reach out!
  • Clear-cut distinctions – What does your ideal customer refer to, when on the lookout for information? The internet? Or are they more of a reader, with an avid interest in scouring the industry publications? How about brochures? You sure these won’t end up in the trash can? Get your facts straight!
  • Mode of communication: Are they open to attending a trade show in the first place, or would they rather talk to you over the phone?

 

Here’s what it does:

  • For starters, a customer persona gives you the lowdown on their purchasing behavior
  • Next, it helps you develop a deeper understanding, saving you from beating around the bush
  • And then, it pretty much makes it clear, how to market and more importantly, how not to

Send Clear Signals

For you to identify the ideal customer, they must come your way, to begin with. Don’t make do with subtle hints. They won’t cut through the noise. Only something loud and clear would.

  • Make sure that all your visual elements are spot on. You and we both know that you are out there to address their pain points, but what about your customers? It’s time you got the word out.
  • When you take to social media, try and hit the bull’s eye for once. If they find you relevant online, chances are that the two of you would hit it off instantly at the show.
  • Speak the same language. Right from your marketing collaterals to the graphics being used at the booth, every conceivable content should be full of jargon they comprehend or better still, relate to. So if it’s a millennial who is your ideal customer, you know what to do.

While it’s important to identify the ideal customer, the trick lies in identifying the one who isn’t, so you can save big on time, money and effort and channelize your energies in the right direction.

Stop Networking And Start Building Relationships At Trade Shows: Tips

Trade shows can cost you a lot of money, no doubt, and be time-consuming at the same time. So it’s only natural for you to try and make the most of your participation in one. In fact, you shouldn’t have to think twice before expecting something in return every time someone so much as strikes up a conversation. After all, what good is a trade show if you can’t do what you are there for – networking, right?

Wrong! Every time you make an attempt at networking, you undermine the importance of building something more substantial and meaningful, a relationship, which could go a long way in ensuring your success.

Why Networking At Trade Shows Is A Big No-No?

  • People are not naive. They know exactly why you are reaching out to them. They don’t like being used. Nobody does.
  • You are not the only one who’s trying to forge a connection with them. They would have been to several other booths before they finally show up at yours. They are done collecting business cards, half of which have already found their way to the trash can, and yours won’t stick around for long either. So much for networking!
  • They despise small talk. While they would love to know more about you and your brand, a customary chit-chat won’t do the trick. They expect you to stay in touch after the show and would give you some extra brownie points if you do.

How To Build Relationships At Trade Shows?

  • Ask the right questions – questions that may go beyond the scope of the show or might not have anything to do with your products. As long as you don’t invade their privacy and assure them that it’s not a one-off interaction, they’d have no qualms answering.
  • Be a good listener – it’s only human to think about what you would say next while talking to someone, but that’s not how you build a relationship with anyone, let alone those you meet at a trade show. Listen. Just drop the guard for once, and be all ears.
  • Use the right body language – Nothing’s worse than faking interest in what they have to say. Do everything you can to create a rather inviting atmosphere. Don’t cross your arms or legs, maintain eye contact and do not forget to nod. You know the drill!

How To Nurture The Relationships Post The Shows?

  • Connect with them online. Find a common ground and engage them in engrossing conversations. Comment on their blog posts and invite them to forum discussions.
  • Understand their problem areas and offer a solution. Unsolicited emails and handouts won’t go down well with them, but if you address their problems, they will be thankful. If you don’t offer what could be a potential fix, do go the extra mile and connect them to someone who does.
  • Invite them to non-networking events in the area. Free lectures and seminars should do.

Remember, you can’t force people to do business with you, but if you build a relationship with them, you won’t have to; as simple as that!