Why Hire an Exhibition Design Company

Some Things Are Better Left To Professionals. Exhibition Design Is One Of Them!

An exhibition can be quite draining; after all, there’s a lot involved, and with all work that it takes, your peace of mind could go for a toss. So unless you are the poster boy of “jack of all trades, master of none,” it’s advisable to delegate or rather outsource some or all of the work to those who can take care of it in a much better way. Take the exhibition design for example; it may sound cliche, but a design company would do a better job than you will. Here’s why:

They would have the team for it: Your booth designers won’t do everything on their own; they’ll have a team of experts, all well-versed with the nitty-gritty of designing a booth, and that team will complete the work in much lesser time. And time is money, right? Also, they are likely to dedicate different resources (read: people) to different aspects of the design, and eventually everything will be taken care of.

Your satisfaction is their success story: You’ll be looking forward to making a lasting impression at the show and attract the maximum number of visitors, while they’d work in the background to impress you. They ought to – for the sake of professionalism, for all the money that’s involved, and more importantly, to prove their mettle. If you are satisfied with the design they come up with, you’d either give them repeat business or spread the word or do both. Either way, they are in a win-win situation and they’d strive hard to put you in one.

They’ll have the technical know-how: Unless you choose a newfangled one, chances are that the design company is already well-versed with the technology needed to make your booth stand out. They’ll be upfront about what works and what doesn’t and whether or not your ideas and suggestions can be backed by technology. They’ll give you the real picture; it’s important to think big, but it’s even more important to get a reality check. Of course, if they go the extra mile and make the impossible possible, kudos!

Eleventh-hour changes will be the least of your worries: While it’s expected of an exhibition design company to take note of all the possible failure points right, in the beginning, there’ll be some unseen challenges along the path, and some would even pose a threat at the very last minute. You may panic, but the designers won’t; they would rather keep you prepped up all along. Also, if you have any impromptu suggestions just before the show, they’ll look into the possibility of implementing them.

You won’t be all by yourself: It can get lonely out there, especially before and after the trade show. A design company would visit the exhibition venue to supervise the installation, and once you are done, to dismantle it. They’ll take their carpenters and workmen along for their on-site supervision, thereby keeping everyone in the loop and ensuring that nothing gets missed. In fact, it’s a good idea to ask them to visit the venue because they should be familiar with the theme of the exhibition you are participating in – that’s how they can choose the most appropriate colors and graphics.

The point made: you need a design company for peace of mind, for total satisfaction, for on-site supervision, and for support. But, how do you find one? Well, there are many around, but you must zero in on the one that sets high-performance standards, respect your budgetary constraints, has an impressive portfolio to show, is open to feedback and has a key stake in making the trade show a big hit for you. You may also want to look at their partners and/or suppliers, and find answers to questions like where does the A/V equipment come from, just saying.

 

A 3-Step Guide To Choosing The Right Spot For Your Trade Show Booth

More often than not, trade shows are driven by one common motive – getting the maximum number of people to visit. And when you have a booth out there, at any of these shows, that’s exactly what you aim at, right? Isn’t it because you know that the more traffic you drive to your booth, the better are your chances of collecting leads and acquiring new customers? You bet. So how do you do it?

– By decorating the booth and making it visually appealing?
– Or with promotional baits?

Either way, you may or may not succeed, unless of course, you have chosen the right spot for your booth, one that stands out and gives you an edge over the others. Location, location, location – that’s the endgame. You either find the right one or you lose. As simple as that.

Here’s how you grab the perfect spot:

1. By determining the amount of space needed:

–  Why are you exhibiting in the first place? What’s your objective?

– Are you there to merely showcase your products or would you rather be interested in engaging the visitors in one-on-one conversations, while ensuring that no two visitors overhear each other?

– And even if you are only displaying your products, how many of them do you plan to take along? Will your entire product line be out there for the visitors to see, as in would you be needing multiple display shelves?

– How many would salespersons/business partners/subject matter experts be accompanying you to the booth?

Find the answers to these questions, and once you are done, choose among the following:

– Island stands: open from all sides; have their share of advantages, including being inviting enough and allowing easier entry and exit; not so good for displaying multiple products, but if you are ready to get some free-standing furniture shipped, they are worth their salt.

– Inland stands: not as inviting as the island ones, but they have three walls, which offer maximum product exposure.

– Corner stands: perhaps the best of the lot; have two sides open and attract the visitors in large numbers.

– Tunnels: or walk-through stands, whatever you want to call them, well, these are positioned in a passage between halls, and should only be chosen if you are able to take advantage of two parallel sidewalls and open sides.

Letting go of the fear of congestion

High-congestion areas may be a big no-no for many exhibitors, but what they don’t realize is that conference and meeting rooms, restrooms, escalators, and elevators, and restaurants and food stands are flocked by all or most of the visitors and a booth in the vicinity is sure to garner attention. Make sure you don’t make the same mistake. Also, it’s a good idea to reserve a spot closer to any of the sponsored booths – these booths often have relaxation lounges, VR tours and games and other such facilities, and leave the visitors in a happy-go-lucky mood. If your booth is where they head to next, they would be more receptive to your pitch.

Reserving the spot early on:

Good spots go off the table without much ado. Act in time. And while you are it, ask for early-bird discounts. Don’t forget to keep your checklist handy though and avoid any of the spots that:
Are just below the air conditioning vents and can limit the height of your booth

– Have some red flags nearby. Spots in close proximity to fire alarms and extinguishers may fall prey to additional rules and regulations.

– Are next to narrow alleys, which don’t leave much room for visibility.

– Pre-show marketing and eye-catching visuals are all good, but if you are in the wrong spot, no one would come your way. Sad but true!

In-booth Tactics That Could Give Your Exhibition Stand Design An Edge

What purpose does a well-designed exhibition stand serve for you? At best, it grabs the visitors’ attention, right? But so does every other stand out there. And more importantly, does it also keep the visitors engaged for long? Not really. So, is there a way that you could use your exhibition stand design to involve the visitors, rather than watching them walk away as soon as you are done with your elevator pitch? There is; in fact, there are a couple of in-booth tactics, which in conjunction with an effective design, could make your “stand” stand out.

Gamification

Kids love to play, agreed, but so do the adults; cash in on their love for games. Give them a reason to come and visit your exhibition booth – encourage participation through leaderboards, digital challenges and anything and everything that can add on to their experience – in the end, it’s all about experiential marketing. Let them have their moment – the moment of victory, where you announce the winner and give them a suitable reward. And you need not necessarily break the bank to incorporate gamification – there are a lot of budget-friendly options – right from quests and badges to loyalty programs. Just make sure that the results are fair and square and that they are made public, especially if you are using a leaderboard – put them up there for all to see.

Photography

A picture is worth a thousand words. Save your pitch for later; let the photos talk. Or better still, use them as a backdrop, something that could help you kick-off some engrossing discussions with the visitors. That being said, photo stations have been there for quite some time now; chances are that the neighboring booth has one. So how do you make yours more enticing? By leveraging the social media – photos make up for great shareable content and could be easily posted across Twitter, Facebook, Instagram, and other channels – the more they are shared, the more people get to know about your brand – win-win!.

Technology

Is it feasible for you to transport all your products, even the large ones, to every trade show? Of course, not. So how do you promote these? Use technology to advantage – that should do – try and make Augmented Reality (AR) and Virtual Reality (VR) an integral part of your exhibition stand design – and worry not, you won’t be replacing the real-time experience – you would be engaging with the potential customers in a rather inventive way – something they’ll look forward to.

Product demos

Don’t be one of those ‘all talk, no action booths’; the visitors hate them. Grab every chance of showing off the key benefits of your products – give demos – let the visitors see for themselves how helpful your products are.

Gone are the days, when you just had to find one of the exhibition stand contractors, and book the biggest space – today, it’s more about identifying your target audience and thinking of some out-of-the-box ways to attract them. Once they are there, these tactics we have discussed could keep them engaged, and make them go through the decision-making process sooner than expected.

4 Ways To Make Your Booth Introvert-friendly

Trade shows are flocked by all kinds of people – all demographics – the young, the old, those who love to talk, those who don’t, anyone and everyone. But does everyone visit every booth? No, they don’t. Oddly enough, the exhibitors conveniently ignore them, unknowingly letting go of a large chunk of their audience. Take the introverts for example; when was the last time you had a booth that didn’t force them to hide behind the mask of an extrovert, or worse, make a detour and not come your way? Trade shows are flocked by all kinds of people – all demographics – the young, the old, those who love to talk, those who don’t, anyone and everyone. But does everyone visit every booth? No, they don’t. Oddly enough, the exhibitors conveniently ignore them, unknowingly letting go of a large chunk of their audience. Take the introverts for example; when was the last time you had a stand that didn’t force them to hide behind the mask of an extrovert, or worse, make a detour and not come your way?

They’ve had enough of your apathy already. It’s time you make amends. Start off by:

Giving them something to talk about

Introverts hate small talk; yes, they do enjoy a good conversation, but just don’t expect them to start one. They won’t. Not unless you provide them with a conversation starter. Think of ice-breaking activities – activities like quiz contests and games that encourage mingling – activities that ease them into the conversation. You could ask them to write on a piece of paper what they would like to talk about; as long as it takes the pressure out of networking, it’s worth it.

Respecting their choice of a smaller group

They dread large groups and have the tendency to become quiet if there are too many people around. Don’t let them go into the oblivion – think of activities where they can work in pairs or trios – the lesser the number of people, the more comfortable they would be. A roundtable discussion is also a good idea, but again, only if there aren’t too many people, not more than 10 to be precise, and if the introverts do get a chance to talk, get a moderator to oversee the discussion, because the introverts won’t interrupt – that’s just how they are.

Letting them engage at their own pace

While some people love to talk during the show, others save it for later – they are the introverts, people who would rather contribute to the conversation once the show is over. And if they were to interact there and then, they would think for a while first and then speak. Give them the time to. Instead of engaging them in real-time conversations, where they may have to walk up to a stranger in a busy conference room and talk, come up with a social media thread, where they can be a part of the conversation of their own accord. The key lies in encouraging them to participate, but setting them free!

Giving them enough time to relax Social dos can be quite a task, especially for your introvert guests – they must pause for a while – they can’t just go on and on. Don’t make them. If they feel the need to recharge, make sure there are places they can go to – they’ll come back with a bang.

Introverts are good at disguise – you may not be able to single out each of them, but you can always tweak your booth or the activities you have planned to suit their best interests, as a whole. They have a lot to offer, just give them a chance to.

The Ifs And Whys Of Global Exhibiting, And The Remedy!

Global exhibiting is enticing, no doubt; after all, there are more than 30,000 B2B trade shows worldwide every year, and you just can’t get that kind of exposure without setting foot on foreign soil, can you? Let’s say, you are in the US, which makes up for less than 25% of the global market, shouldn’t you then also focus on the emerging markets of South America, India, the Middle East and Russia? You should.

As a matter of fact, you must consider exhibiting internationally, if your business strategy allows you to. However, going global has its share of challenges, and could be quite confusing, especially if you are a first-timer.

The lingual differences: When exhibiting at a show in Abu Dhabi, make sure that the text on your business cards is in both English and Arabic, but if you wish to have the signage only in English, that’s completely acceptable, no worries. No matter where you are, it’s always recommended to have at least one person in your booth who is good at speaking the native language, and that’s because your booth would attract foreign visitors, and not all of them will speak English. It’s advisable to hire local staffers, especially those who speak multiple languages. The idea is to convey your message and not let lingual differences come in your way.

The cultural differences: Have you ever been to a trade show in Hong Kong, if not as an exhibitor, maybe as a visitor? Did you notice that hospitality is common out there, irrespective of the booth size? Well, the typical fare at any show in Hong Kong consists of snacks and beverages, which must be ordered through the venue’s catering services. So, keep that in mind when you decide to exhibit there. Similarly, in the US, while you would seldom see alcohol on the show floor and smoking is out of the question, there may be a common sign in Europe and some other foreign countries. The key lies in understanding these differences and embracing them – when in Rome, do as the Romans do.

The bigger differences: For starters, avoid getting your shipment delayed in customs; either look for a freight company that has experience in overseas trade show shipments or just go with the organizer’s preferred freight partner – the latter, of course, seems more like it. Secondly, you need to ensure that your products are in compliance with the country’s technical and safety standards. If you are not so sure, better hire a local consultant. Err on the side of caution here. Thirdly, get a hang of the difference in currencies so that you do not end up overspending. Make suitable arrangement for currency conversion. Last, but not the least, take a note of the time differences as these can hit you hard. It is important to plan your day accordingly.

Facing these challenges head-on is easier said than done; find a reliable exhibit partner, one who has proven experience in the international market. Just make sure they have a couple of references to provide and are not just making tall claims. Go global!