Press Kit And The Art Of Storytelling – What The Media Wants To Know About Your Trade Show?

A press kit isn’t exactly the kind of bedtime story one would read before hitting the sack; in fact, who’s to say if it’s a story in the first place? It isn’t, but when it tells the media about any of your trade shows, it must become one.Yes, the media may be pretty much interested …

They always tell you what to do at exhibitions. What about what not to?

Exhibitions are all about careful planning and hard work. And of course, there’s money involved. So, there’s a lot at stake. Not to worry though, if things go well, you can achieve a great ROI and then the exhibitions would be worth their salt. But what if they don’t? What if you commit a mistake …

Custom Modular Stands Are The Need Of The Hour. Jump On The Bandwagon For Your Next Show

Let’s start with why you would exhibit at a trade show in the first place? To showcase your products and innovations? Or perhaps to increase your brand awareness?   Well, most of the exhibitors do it for one simple reason – the invaluable face-to-face time they get to spend with their potential customers and business …