Custom Modular Stands Are The Need Of The Hour. Jump On The Bandwagon For Your Next Show

Let’s start with why you would exhibit at a trade show in the first place?

  • To showcase your products and innovations?
  • Or perhaps to increase your brand awareness?

 

Well, most of the exhibitors do it for one simple reason – the invaluable face-to-face time they get to spend with their potential customers and business partners. Is your objective more or less along similar lines? If that’s a yes, it’s important for you to ensure that you actually get that “time,” but how do you do that? By getting an attractive booth designed, one that’s a great crowd-puller at the show, and conveys your brand values.

Easier said than done; any such design would cost you a fortune. Not to worry, there’s always a fix, and in this case, a pretty good one: “Custom Modular Stands.” Here’s why they fit the bill:

Your Budget Won’t Take a Hit

Modular Exhibition stands are highly cost-effective. To be honest, they are not dirt cheap, and may even cost you a little more than those pop-up or banner stands that everyone keeps using but to no avail; rest assured they are worth their salt, and would not let you down.

The Obvious Choice for Frequent Exhibitors

If you have plans to exhibit at multiple shows, one after the other, look no further. Modular stands can be reused with ease, thereby forfeiting the need to pay for newfangled stands every time you have a show lined up. In fact, you can simply pack down the stands into compact storage cases and get them transported to the venue of your next show, as and when required. The cases, of course, will not only help you with the transportation but would also protect the stands, when not in use.

You Won’t Have to Settle for Less

One thing’s for sure: every show is different from the other, and while you can use the same kind of display everywhere, a little bit of creativity never hurt anyone. With custom modular stands, you get to be creative, at least your booth designer does – he/she, as per your instructions, can turn what might be a simple counter, into a comprehensive double-decker display. For that matter, often built for self-installation, these stands do not always warrant the involvement of the designer, once you are actually at the venue. And that’s a possibility because these stands are quite flexible and are built in sections, which can be added and remove without any difficulty. The idea here is to reduce your dependency on just one format or visual display, and take the growth and/or objective(s) of your business into consideration.

Going Green Could Not Be Easier

Willing to do your bit for the environment? Now’s your chance. As most of the materials used for constructing custom modular stands can be reused, you get that added advantage of reducing the overall carbon footprint. Better still, you could specifically ask for the use of aluminum and other eco-friendly materials. Doing so would also affect the audience’s perception of you, but in a good way – they’ll see you as a company that cares. There, you just made your point!

Now, there was a time when the exhibitors did not think highly of these stands – some found them boxy and undesirable, while others were not so impressed with the use of metal frame(s), but with tension fabric displays and LED lightboxes taking over, the tables have finally turned, and for good. Make the most of these affordable, flexible, adaptable and convenient stands to stand out at your next show; pun intended.

Did you fail at an exhibition because of these mistakes?

The show is over, but the outcome was not even close to what you imagined. A grand booth made its impact, goals were set, marketing gimmicks were in place, but your prospects didn’t land to your booth, no leads were generated or maybe did not return back happy.

What went wrong? Every minor mistake counts and you probably did not realise you were making them.

For any business, exhibitions are a phenomenal platform to explore unending networking opportunities. However, along with a myriad of amazing possibilities, each show demands time, money and the challenge to rightly manifest the brand’s image.

So, before you start investing in the next event, here is a list, compiled by industry experts, things to avoid at exhibitions.

 

PRE-SHOW PHASE

Did you position your brand in the wrong exhibition?

Among the haystack of exhibitions, one of the biggest challenges is to recognise the one that will help you meet the motive behind exhibiting—whether that is to generate leads, develop your brand’s identity or foster relationships. Even though historic background and popularity are two crucial factors in choosing the right show, there are several other things to keep in mind before taking the final call.

 

Think through the following to land up in the most fruitful show.

  • Prepare a list of all the industry-specific trade shows.
  • Interact with the marketing team to understand their sales objectives.
  • Is your target audience going to be a part of the show?
  • What exactly is your purpose of exhibiting? Launching a new product or service, brand positioning or networking?
  • Are your competitors participating in similar shows?
  • Will the show give you satisfactory returns, considering the resources you will invest in the whole process?

 

Does your booth lack character?

A major share of your audience will get driven away if your booth is bland and lacks character. An appealing booth should ideally narrate the story of your brand. It should have sensorial elements to grab the attention of visitors.

So don’t just exhibit, also express. Discuss ideas with your booth contractor and make sure that they understand your vision and is resourceful enough to pull it off.

  • Does the contractor have an in-house production setup or is a third-party vendor?
  • Do they have relevant experience and the required technical knowledge to pull off a seamless show?
  • Do they cover everything? Will you have to go to another provider for audio visual screens? Is there a provision of designing, building, graphics printing, shipping, installation, project management and dismantle?
  • So how would you assess your contractor? Usually, a Request for Proposal (RPF) is sent to the contractor before they showcase what they have to offer. Make sure that your RPF is very detailed and all your concerns are assessed. The proposal itself will help you realise if the contractor is capable enough to convert your vision into a visual exhibition experience.

 

Did you do your homework on social media?

Social media also gives you the added advantage of reaching out to your prospects before the show. Connect with your prospects online and give them a heads up that you will be at the show, tell them where to meet you. Do this with an e-invite or a newsletter. A successful social media campaign will help attendees recall your brand on the big day.

 

BLUNDERS ON MATCH-DAY

The much-awaited day is here and you are ready to indulge in engaging interactions with the attendees. However, to your surprise, not many visitors show up. Not the ideal situation, right?

Why did this happen? You have most likely made one out of these three classic mistakes.

 

Did your staff fail to impress?

You have a fully-equipped, beautiful booth radiating your brand’s ideology loud and clear. But is your staff trained well enough to handle the array of questions that they might be bombarded with? Do they have basic exhibit etiquettes? Are they hospitable? Will they be able to handle any crisis?

Your staff is the face of your brand. Among the myriad of responsibilities, one big duty of the exhibit manager is to organize pre-show training sessions with the booth staff. Your training sessions must include:

  • The exhibition goals of the company.
  • The ideology and the concept of the exhibit.
  • The technology in the exhibit.
  • The target audience and how to recognize the potential prospects.
  • The verbal and the non-verbal communication essentials.
  • How to deal with the competition on the stage.

 

Bonus Tip: Take real-time notes and quickly formulate solutions. During the exhibition, as everyday calls end, make sure to have a group meeting with all the staffers to discuss the difficulties they faced. Then re-strategise.

 

Did cultural differences come in the way of your success?

Okay, so now that you are in the right show, your goals are clear, your staff is trained and you have visitors showing interest. However, you are not able to make any impact on them.

There are high chances that in a scenario full of prospects from different geographies, the cultural difference has become a hindrance.

Bespoke Stand for Apex Drug House at CPhi Worldwide 2016, Spain

With more than twenty years of accomplishment of delivering successful exhibition stands, XS Worldwide has reached the peak in Pharmaceutical sector. The company once again attained the heights of success after a triumphant participation in CPhi Worldwide 2016, Spain with Apex Drug House.

About the Company

Name of the Company: Apex Drug House

Founded: 1975

Operational Area: Pharmaceuticals

Design Summary for Apex Drug House

The 30 Sq. M trade show stand for Apex was crafted with a colour theme of subtle beige and rich white. The atmosphere inside the exhibition stand at the trade show appeared subtle and peaceful to the trade show attendees. The various aspects inside the booth are detailed down below.

– One side open trade show booth with a hard-shaped curve at the top.

– An information counter at the front on the right-hand side.

– Two sitting areas in the open with a facility of eight seats.

– A lounge at the back of the trade show stand.

– One separate space for storage.

The facilities opted by the exhibitor were equipped inside the trade show booth for Apex with 100 percent success.

About the Show

CPhi Worldwide is one of the leading trade shows of the Pharma sector. Taking place at multiple locations, the show is a global platform facilitating a massive gathering of the major buyers and sellers of the industry.

XS Worldwide has reached the heights of success since its inception. The exhibit house has come into existence for more than 20 years and established itself as an important icon in the field of exhibitions, providing the best trade show booth solutions globally.

Go through our portfolio to learn more about our trade show booth solutions. Or speak to our experts about a future requirement.