The 3rd Azerbaijan International Defence Exhibition: Things To Know

adex 2018- Azerbaijan International Defence Exhibition Infographic

The 3rd Azerbaijan International Defence Exhibition or ADEX 2018 is here. Well, almost. The trade show is all set to take place at the Baku Expo Center, Azerbaijan, from 25-27 September 2018. ADEX 2016 was a huge success. The numbers have set high expectations.

The Azerbaijan International Defence Exhibition: 2016 Edition

Did you know that more than 200 companies from different parts of the world were here? They showcased a wide range of innovative, high-tech solutions. Solutions that could meet the new security challenges.

ADEX 2018 Infographics

The 3rd Azerbaijan International Defence Exhibition: What’s In Store

  • ADEX 2018 will offer a forum to the industry players. They can showcase their innovations to international customers. Also, they can contribute to strengthening international safety. It’s a win-win!


  • With a visitor base comprising the who’s who of the industry, ADEX 2018 will be full of opportunities. Of course, the Government of the Republic of Azerbaijan will be here. So will be the law enforcement agencies. Foreign military delegations and diplomatic corps will also attend the show. The show will see entrepreneurs across industries. They will represent construction, medicine, agriculture, transport, information technology, ecology, oil, and gas.


  • The trade show will be a diverse affair, with several product categories on display. From aerospace defence systems and arms & ammunition to electro-optical equipment and systems. Exhibitors will also showcase military uniforms & equipment and weapons & vehicles for ground troops. Product categories will also include emergency & rescue means and simulation & training systems.


  • The show will also witness bilateral meetings between exhibitors and official delegations. These meetings will make room for engrossing discussions and business deals.


  • ADEX 2018 will contribute to the development of military-technical cooperation.  It could offer powerful impetus to cooperation between Azerbaijan and the partner countries. The previous edition did. This one won’t be any different.    


  • The “extra-territorial” nature of the show will make it easier to establish contacts. The exhibitors, their potential customers, and competitors will all be on neutral territory.    


  • Last but not least, the exhibitors will also gain exposure. With members of the media present in large numbers, they will get good coverage.


Opportunities galore at ADEX 2018. Grab them with both hands. Contact XS Worldwide today to make the most of your participation. We have had successful trysts with defence trade shows across the globe. As your exhibition booth design company, we can help you foray into a new, foreign market. Don’t miss your chance!

Land Forces 2018: Showcasing Land Warfare, Networking, And More!

Land Forces 2018 Exhibition

Land Forces 2018 is an international industry trade show. It will take place in Adelaide, Australia, from 4-6 September 2018. Here, the exhibitors can showcase their equipment, technology, and services. They get to meet & greet the armies of Australia and the Indo-Asia-Pacific. On that note, did you know that this exhibition is in collaboration with the Australian Army?

This show could be your chance to gain access to the army and land defence decision makers. You could connect with military, government, scientific and industry leaders. Think this is not the right trade show for you? Think again. Are you a manufacturer?  A system integrator? Or a maintenance & logistics specialist operating across the wide spectrum of land warfare? If that’s a yes, this show is the perfect platform for you. And here’s how you could make the most of it.

Land Forces 2018: Take Full Advantage Of The Land Warfare Exhibition

Double check your goals: Start by defining your target audience. Are you looking forward to meeting government representatives and defence officials? Would you want to network with military procurement managers and senior army officers? Good. Now, set S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, and Timely) goals. In short, what do you expect to get out of Land Forces 2018? And how could you make a lasting impression on your target audience? Confer with your exhibition design company and let them know your goals.

Work around your message: Keep it simple. Don’t beat around the bush. Come up with a specific message that your target audience can comprehend. Communicate that message well. Who are you, to begin with? What do you do? What benefits can you offer? Exhibitors will bring the entire spectrum of land warfare to the table. From armored, transport and utility vehicles and watercraft to unmanned systems, and helicopters. Your message should highlight your capabilities to make you stand out from the crowd.

Get a suitable booth designed: Leave enough room for the attendees. Yes, Land Forces 2018 will give you the opportunity to meet with your peers and customers. But, it will also pave the way for engrossing discussions. Discussion involving issues, proposals, and contracts.

  • Make sure your trade show booth has a meeting room. Better still, leave 50% of your floor area for the visitors.
  • Also, choose your graphics in a wise manner. This trade show is all about highlighting the platforms, equipment, services, and technology. Armies of the Indo-Asia-Pacific region are on the lookout for these. Your graphics should bridge the gap. Larger, bolder and simpler graphics usually work.


Involve your team early on: Apprise them of the show’s grandeur. Did you know that the Australian Defence Force (ADF) is planning to spend more than AUD$56 billion? They are looking for land force equipment, services, and new combat capabilities. Also, the defence budgets of the nations making up the Asia and Indo-Pacific region is huge. In 2014, the combined budget amounted to US$183 billion. With a backdrop this grand, the exhibition is anything but ordinary. Make sure your team understands this. Brief them. Tell them your goals. And once the show is over, ask for their feedback.

And of course, get one of the leading trade show booth builders on board. Look for a company that has had successful trysts with defence trade shows. Not to blow our own trumpet, but XS Worldwide does fit the bill. Share your trade show booth ideas with us. Let us know what you expect. We’ll far exceed your expectations for sure.

XS Worldwide at Farnborough International Airshow 2018

FIA 2018 was Team XS’s largest participation, covering more than 2500 square feet area in the show.

Here are glimpses of some of our projects:

Partnership ChaletThe Partnership Chalet


FIA Makino ChaletMakino Chalet

Makino ChaletInterior

AIA ChaletAIA Chalet

AIA Chalet in SideInterior

HAL Chalet Farnborough AirshowHAL Chalet

HAL Chalet Farnborough AirshowInterior

US DOD Exhibition BoothUS DOD

USA PavilionUSA Partnership Pavilion

USA PavilionUSA Partnership Pavilion

USA PavilionUSA Partnership Pavilion

USA PavilionUSA Partnership Pavilion

USA PavilionUSA Partnership Pavilion

USA PavilionUSA Partnership Pavilion

USA PavilionUSA Partnership Pavilion

All About Farnborough Airshow 2018

Farnborough International Airshow 2018: What Made It To The News

The Farnborough International Airshow 2018 is over. But, it has instilled a new confidence in the industry. With a rise of US $67.5 billion in deals, the show has refuted the Brexit fears. The spotlight was of course on business deals. But, a lot else happened that became the talking point in no time.

Make The Most Of Your Visit To FIA 2018; Explore The South Of England

The Farnborough Exhibition & Conference Centre may not be at a stone’s throw from London, but it ain’t too far either. The distance between the two is merely 35 miles, and guess what, the venue for the Farnborough International Airshow is conveniently close to some of South’s most popular attractions.

The Trade Days At FIA 2018: Boeing Takes The Cake!

The trade days at FIA 2018 have come to an end, making way for the public show. Let’s take a look at what made it to the headlines when “business” was at the helm of affairs. Yes, the show does provide the biggest marketplace for passenger planes.

Day 2 At FIA 2018: Of Sharks And Critters!

The Farnborough International Airshow is in full swing. Day 2, like the first one, was full of surprises. Guess there are many more to come, as the trade show unfolds. Day 2 saw the big shots in action. Boeing and Airbus had their plates full. Orders poured in from all

Day 1 At FIA 2018: From Billion-Dollar Deals To Product Unveilings

The Farnborough International Airshow is always full of surprises. FIA 2018 is no exception. At least that’s what Day 1 tells us. Qatar Executive unveiled its brand new executive jet on the opening day of the trade show. The jet, named Gulfstream G500, will be one be of the fastest and advanced in the Qatar Executive fleet.

FIA 2018 Could Be The First Step To A Career In Aerospace & Defence

As the much-awaited Farnborough Air Show 2018 kicked off yesterday, all eyes are on the business it would generate. That said, there’s a lot more than lies in store. Yes, the trade show does provide a platform to exhibitors and visitors. But, it also encourages youngsters to take up an exciting career in aerospace & defence (A&D).

Farnborough International Airshow 2018: World’s first flying car’s debut

Think you know all about the Farnborough International Airshow 2018? Did you know the aerospace and defense trade show will also host the PAL-V Liberty and its aviation debut? PAL-V Liberty is the “world’s first flying car production model”. Call it the offspring of a car and a helicopter, if you may.

The Farnborough Airshow 2018: Here’s What The Visitors Should Know

With the Farnborough International Airshow just around the corner, we thought it’s time we come up with a go-to guide for the visitors. Don’t know the Farnborough Air Show Timetable yet? Have no clue where you could stay during the show? Worry not. You’ll find the answers to all (well, most) of your

Gearing Up For The Farnborough Air Show? Here’s What Lies In Store!

In picture: Projects implemented by Team XS at FIA 2016 The Farnborough Air Show has always facilitated business amongst the aerospace community. FIA 2018 is no different. In fact, it holds more relevance than ever for the industry and the aerospace supply chain.

Speed Lovers Are In For A Treat At Farnborough Air Show. Here’s Why

The Red Bull Air Race will be making its only UK appearance of the year at Farnborough International Airshow . The trade show will be open to the public on 21st and 22nd July and is being awaited by those looking forward to the race.

Getting A Small Exhibition Booth Design Right: The Do’s & The Don’ts

Booth design do & dont

The space at the trade show floor is always at a premium. So, you may end up with a smaller exhibition booth at times. If you do, make the most of the space at your disposal. Your trade show booth design could still stand out from the crowd.

Making It Big With Smaller Exhibition Stands

Do Think Of A Theme

A theme can develop an instant connection between the booth and your brand. Once you come up with a relevant theme, you won’t have to repeat your brand story. You won’t need to dedicate a large amount of space to making the visitors understand what you do. So, there’ll be more space available for you to focus on other things, say your products. The theme should be in tandem with the current developments in your company. For instance, if you are moving towards greener production, let the theme reflect that. Has there been a shift in your philosophy of late? Let the theme of your exhibition booth show it to the world.

Don’t Be A Stickler For Convention

Do not lay out everything on tables and podiums. Add elements that you could move up the walls. Think of things that you could drop down from the ceiling. The idea is to free up the floor space. Also, elements hung from the ceiling make for a striking visual. Whatever you do, leave enough room for the visitors to walk. Impossible shapes and a creative trade show booth design could do you some good.

Do Switch To A Virtual Space

Space or the lack thereof shouldn’t interfere with your goals of being at the exhibition. Start by offloading informative material to servers. Let the visitors browse at their leisure, or download or bookmark for later. Set up a couple of iPad Kiosks. The visitors can browse through your entire library of resources, using these kiosks. They can also email whatever interests them, to themselves. In the process, you will get their name and email IDs. You could also invest in a mobile app. Offer it as an “exclusive” giveaway, before it hits the app store. The end result – no physical space occupied.

Also Read: Projection Mapping For Your Next Trade Show Booth: Things To Know

Do Not Mistake Crowd For Leads

Even if the visitors occupy your trade show booth to the hilt, doesn’t mean they will all turn into leads. If anything, they will be taking up the space that could otherwise be free. Use a lead retrieval device. Let your staffers scan the visitors’ badges, before they begin with the elevator pitch. Of course they should do it in a rather casual way, so that the visitors are not intimidated.

Do Keep The Clutter At Bay

A smaller booth is no excuse. Don’t give away those “cluttered” and “lived-in” vibes. Make your exhibition booth as inviting as possible. Harness whatever little space is available to you for storage. Your box of office supplies should be stored away in nooks, corners and crannies. The same goes for spare giveaways. Anything that the visitors don’t need to see should be out of sight. Clutter will only add to the chaos.

Optimize your floor space. Confer with your exhibition booth design company how you can free up more space. You should be able to do it without giving up on the product display. XS Worldwide can suggest some creative trade show booth ideas for smaller spaces. Put them to good use or better still, ask us how!

Farnborough International Airshow 2018: What Made It To The News

farnborough international airshow 2018 highlights

The Farnborough International Airshow 2018 is over. But, it has instilled a new confidence in the industry. With a rise of US $67.5 billion in deals, the show has refuted the Brexit fears. The spotlight was of course on business deals. But, a lot else happened that became the talking point in no time.

Farnborough Airshow: There Was More To The Show Than Business Deals

Embraer Far Exceeded The Expectations

Embraer bagged orders worth $15.3bn at the Farnborough International Airshow. The company’s officials announced sales, options and letters of intent for 300 planes. Republic Airlines ordered 100  E170/175 jets. The company bagged orders for 25 E175 regional jets from United Airlines. After this contract, the company’s tally totals to more than 420. Yes, Embraer has sold over 420 E175s to airlines in North America since January 2013.

Embraer receives $15.3B in orders at Farnborough – Aerospace Manufacturing and Design

Republic Airlines orders 100 E170/175 jets, United Airlines orders 25 E175 regional jets.

Iron Man Took Everyone By Surprise

The public visitors at Farnborough Airshow 2018 had the time of their lives. Thanks to Richard Browning, the real-life Iron Man, they got to see a human being hovering in free space. The public appearance followed the commercial launch of Browning’s £340k flying jet suit. Feel like buying one? Well, even if you do, you cannot emulate the Iron Man, at least not immediately. You will need mandatory training.

Real-life ‘Iron Man’ launches at airshow, days after £340k flying jet suit goes on sale

Three days following the commercial launch of his £340,000 jet suit in partnership with department store chain Selfridges, amateur engineer Richard Browning was in Hampshire on Saturday to show off his creation before thousands at the biennial Farnborough International Airshow.

An Unprecedented Order Tally

Did you know the Farnborough International Airshow 2018 saw deals worth $192bn? That’s an increase of more than 50% if you look at the numbers from the previous edition. Boeing and Airbus stole the show. Embraer also gained momentum. With almost 100 countries represented at the show, it was a global affair in true sense. The show also saw a record Chinese presence.

Farnborough Airshow Announces $192b in Orders

England’s Farnborough airshow this week saw deals worth $192 billion, a jump of more than 50% compared to 2016, in a sign of “confidence in global trade”, organizers said Saturday. The biannual air industry gathering recorded more than 1,400 commercial aircraft orders, valued at $154 billion, alongside at least 1,432 deals for engines worth $21.96 billion, AFP reported.

Air Italy’s New Boeing Made Its Debut

Air Italy showcased its brand new Boeing 737 MAX 8 at the show. The plane had a striking branding. Did you know that the delivery of the plane took place last week? After that, it was flown straight to the Farnborough Airshow. There, it was accessible to spectators for a first-hand experience.

Air Italy’s new Boeing showcased at Farnborough

Photo: Qatar Airways ir Italy showcased its brand-new Boeing 737 MAX 8 aircraft in the airline’s new livery for the first time at Farnborough International Airshow 2018. The aircraft was delivered to the airline just last week and flew straight to the air show for spectators to tour and experience first-hand.

Also Read: The Trade Days At FIA 2018: Boeing Takes The Cake!

Red Arrows At The Public Weekend

The crowd at the Farnborough Airshow 2018 watched the Red Arrows live in action. The jets grabbed quite a few eyeballs as they performed  three “fly-past” maneuvers. The crowd also got the chance to talk to the pilots, click photos, and ask for their autographs. Did you know that the Red Arrows also made another appearance in the Surrey Skies in July? They were a part of the RAF100 centenary celebrations.

Second chance to see the Red Arrows at Farnborough Airshow

Crowds caught an eyeful of red white and blue smoke on the first day of Farnborough International Airshow ‘s public weekend as the famous Red Arrows tore through the sky. Ever the main attraction , the red jets drew the crowds as they performed three fly past maneuvers before coming in to land on the runway on Saturday afternoon (July 21).

The Show Lived Up To Its Reputation

The biggest aviation event of the year never ceases to amaze us. FIA 2018 was no exception. From flying cars to space robots, attractions were aplenty. Drones, VR, Brexit – pretty much everything was on the agenda.  Several charities also made it to the show for support. Aerobility, which seeks to make aviation accessible to disabled people, was also there.

Flying cars, space robots and jetpacks: Our highlights from the biggest aviation event of the year

Real-life flying cars, space robots and jet-powered flying suits are just some of the highlights to come from the biennial Farnborough International Airshow (FIA) this year. Exhibits including the Pal-V Liberty, a gyroplane and roadster-in-one, and the luxury Volante Vision Concept, a three-seater aircraft or “sports car for the skies”, according to Aston Martin’s Simon Sproule, drew crowds during the week-long event.

The show saw an increase in the number of trade visitors. Over 80,000 of them passed through the gates. The delegations programme also experienced growth. A total of 156 civil and military delegations made it to the show. Hope FIA 2020 is even more successful.