Domotex, one of the coveted trade shows dedicated exclusively to flooring and floor coverings will be next held in 2018, from January 12th to 15th, at Hannover Exhibition Grounds Messegelände, Germany. The show, organized by Deutsche Messe AG, usually takes place from Saturday to Tuesday, but from 2018 onwards, it’ll begin on a Friday, for the perfect trade fair experience. The dynamic, constantly evolving show, starting off with its upcoming edition, will have a lead or keynote theme. The theme for 2018 is “UNIQUE YOUNIVERSE”
What does the keynote theme denote?
The individualization of products and services is no longer uncommon; rather, it’s more of a trend now – Unique Youniverse not only acknowledges the trend but also identifies the need for customization. It captures the essence of the future when the customers are likely to be much more involved in the development of products that they are now. Also, the trend has to have some implications for the flooring sector, which must be explored. The show, with various examples, presentations, and discussions, aims to provide a suitable platform for just that.
What’s in it for you?
The show’s keynote theme has laid the foundation for “Framing Trends”, a display or rather an immersive experience that’s also supposed be the first port of call for the visitors. The said display would comprise of the following four modules or zones, with each having a different perspective on the lead theme:
Flooring Spaces – Here, the companies from the floor coverings industry will be staging highly creative product showcases
Living Spaces – The module will see the exhibitors teaming up with partners from the interior design sector for crafting inspiring spaces and innovative lifestyle realms
NuThinkers – This is the perfect place for those who can think outside the box and have what it takes to envisage a world beyond the mainstream. The module is supposed to provide students, young designers, and startups with a once-in-a-lifetime opportunity to present their innovative projects catering to product and service individualization.
Art & Interaction– It’s here that the visitors will get to experience the keynote theme through a sensory feast of exhibits from the worlds of art & design.
Perennial favorites like talks, guided tours, and meeting areas will add to the wholesome experience.
How to take advantage of the keynote theme?
As an exhibitor, you can benefit from the fact that Domotex 2018 is embracing the trend towards customization, and is all set to give you the perfect opportunity of making the customers opt for your products and services. Here’s you could focus on the keynote:
Come up with your own Unique Youniverse story and share it with the organizers. Your story may include films, photos and other materials that can help get you the maximum media coverage.
You could also use banners, personalized site plans, and other advertising materials on offer so as to generate awareness. And of course, all your promotional activities need to revolve around your story.
When at the show, do not miss any chance you get for advertising your story.
Almost 1,435 exhibitors from more than 60 countries attended the Domotex show in 2017 and showcased their products and offerings to over 40000 visitors from more than 87 countries. The numbers are expected to rise even further in 2018; do not give this one a miss!